ROLE: Media Executive
TEAM: Media
LOCATION: Toronto (Hybrid)
Company Overview
Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.
This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.
Role Overview
The Media Executive will support a diverse mix of U.S.-based clients in the CPG, retail, and gym/fitness categories. This role is focused on media implementation and reporting. The ideal candidate is proficient in social media platforms, Google Analytics, and Google AdWords, and is comfortable building relationships with internal teams and clients alike.
Core Responsibilities
Support the Media Supervisor with campaign implementation, optimization, and reporting
Assist with client planning and handle day-to-day client requests
Coordinate with media vendors to book, implement, and report on campaigns
Help prepare and present integrated media plans, proposals, and performance analyses
Monitor media plan performance and suggest optimizations
Collaborate with internal teams and external agencies to ensure alignment and knowledge sharing
Ensure adherence to Salt's values, philosophies, and planning processes
Provide proactive input on client business, internal workflows, and industry trends
Track KPIs and ensure appropriate check-ins and reporting are in place
Understand client objectives and manage planning requirements effectively
Present compelling recommendations and highlight the benefits of proposed strategies
Contribute to internal agency or team projects as needed
Support other departments by ensuring digital media requirements are clearly communicated
Experience & Skills
2+ years of experience at a media agency in a digital-focused role
Bachelor's degree or diploma in Marketing, Communications, or Advertising
Hands-on experience with:
Google Analytics
Google Ads
Paid Social (Business Manager accounts)
Excellent written and verbal communication skills
Strong attention to detail
Experience with Google Data Studio (asset, not required)
Google Certifications (required)
Experience planning and executing campaigns for Fortune 100 brands
Familiarity with CRM, SEO, SEM, programmatic, social, mobile, and video media
Experience with e-commerce platforms like Shopify (asset)
A proactive, hands-on, solutions-oriented mindset
Salt’s Values
Salt of the Earth: Be humble, kind, hardworking, trustworthy, and fun to work with
Do What’s Right: Make principled decisions, not easy ones
Earn It: Commit to hard work and earn respect, results, and recognition
Make Things Better: Always seek improvement and be solutions-oriented
Seek Different Perspectives: Embrace diversity and value the creativity it brings
Salt is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.
