C-Therm Technologies, a global leader in thermal conductivity measurement, seeks a dynamic and results-oriented Growth Marketing Specialist to join our team in Fredericton, New Brunswick.
Who is C-Therm?
C-Therm’s purpose is to simplify thermal conductivity testing for the materials of tomorrow. Some of C-Therm’s clients include NASA, 3M, Honeywell, Sun Chemical, Lucid Motors, and Intel. Operating in a diverse range of industries from textiles to electric vehicles in over 60 countries, C-Therm’s business truly spans the globe. As C- Therm continues to grow its team, it is seeking individuals who reflect our core values: Customer-Focused, Collaboration, Initiative and Technical Mastery. Think you might fit on our team? Learn more about what it is like to join the C-Therm and hear from some of our current team members here.
What a Growth Marketing Specialist will do here…
We're looking for a hands-on leader with a strong work ethic and a bias towards action. This role is for a highly disciplined, creative, and proactive individual who isn't afraid to experiment, analyze, and iterate to achieve ambitious growth targets.
Duties include, but are not limited to:
Growth Strategy: Develop and execute a comprehensive growth marketing strategy to drive brand awareness, qualified lead generation, and customer acquisition.
Performance Marketing: Manage and optimize all digital channels with a focus on maximizing ROI. Platforms may include LinkedIn, WordPress, and others.
Google Ads Management: Plan, execute, and optimize Google Ads campaigns to achieve specific marketing goals.
SEO & Content Strategy: Drive our inbound marketing efforts by overseeing SEO and content strategies that position C-Therm as a thought leader in our industry.
Global Optimization: Strategically adapt and localize marketing campaigns to maximize their effectiveness in different international markets.
Marketing Automation: Integrate the use of AI into our mass-emailing platform to build and optimize lead nurturing campaigns and automated workflows.
Data & Analytics: Establish and maintain a robust analytics framework. You'll be responsible for tracking key performance indicators, analyzing data, and providing actionable insights to the leadership team.
Team Collaboration: Work closely with the Sales and Marketing teams to align lead generation efforts with the overall sales strategy.
Trade Shows & Special Events: Plan, coordinate, and execute our participation in industry trade shows and special events to generate leads and strengthen brand presence.
What will make you a perfect candidate…
Bachelor’s degree in Business or an Engineering-related field.
Strong business acumen - proven experience in lead generation or a similar role.
Strong knowledge of lead generation techniques and tools.
Excellent communication and interpersonal skills.
Self-motivated and goal-oriented with a strong work ethic.
Working knowledge of word processing, desktop publishing, presentation software, database management, and spreadsheet applications.
Customer Relationship Management (CRM) software experience with SalesForce would be considered an asset.
Ability to work both independently and collaboratively as part of a team.
Analytical mindset with the ability to interpret data and adjust strategies accordingly.
Ability to thrive in a fast-paced, startup-like environment and adapt to an ever-changing landscape.
What we have to offer…
C-Therm provides a flexible and dynamic work environment with competitive compensation. We offer a comprehensive PTO package, which includes personal days, sick leave, and vacation time. Our team enjoys bonus time off between Christmas & New Year’s. Our benefit package includes health, dental, life insurance, LTD, an Employee Family Assistance Program, Virtual Health Coverage, worldwide travel coverage and more!
We celebrate diversity, encourage growth, and prioritize well-being. If you’re seeking a dynamic, results-focused career, we invite you to explore the exciting opportunities within our team.
How to apply…
All qualified applicants are requested to kindly upload a cover letter along with a current resume via the job posting on BambooHR. C-Therm greatly appreciates all interest in the position, however only those applicants selected for an interview will be contacted.
C-Therm Technologies Ltd.
Email: hr@ctherm.com
Web: www.ctherm.com
