Retention Marketing Manager
Full-time | Fully remote
OVERVIEW SUMMARY
Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise revenue for good causes? This position will provide the excitement of a high-tech gaming company with fast-paced, challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery and iGaming solutions during one of the most transformative times in the lottery industry.
NeoPollard Interactive (NPi), North America’s leading provider of innovative iLottery solutions, seeks a RETENTION MARKETING MANAGER.From day one, this individual will contribute to existing digital marketing campaigns/programs, while assisting with the development of new initiatives. This position can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton).
RESPONSIBILITIES
The Manager position is a hands-on retention marketer with experience creating campaigns from inception to execution to analysis.You must understand the player lifecycle, and how to communicate effectively along each stage.You will work with the Retention Marketing Director and the broader marketing and player analytics team while overseeing a small team of retention and QA specialists and coordinators. This role is essential because you will help deliver player insights, deep audience segmentation, and customer behavioral studies, which will be used to create digital campaign recommendations to support our iGaming and iLottery partners.
The successful candidate will be able to track program performance, mine insights, and recommend data-driven optimization avenues strategies to improve conversion funnels. The Retention Marketing Manager will lead data-driven projects and leverage real-time insights to modify campaigns. Understanding data – how to read, interpret, visualize, and explain it to help with decision-making- is critical to success in this role.
Marketing Strategy and Execution
·Develop, execute, and analyze retention marketing campaigns for Casino, sportsbook, Instants, Live Dealer, and Lottery verticals, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging.
·Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns.
·Develop testing strategies to optimize business performance.
·Perform end-to-end monitoring of campaign execution and performance.
·Build and create email templates and marketing materials.
·Develop, document, and implement standards and processes to increase efficiency
·Remain current on email best practices and U.S. CAN-SPAM compliance requirements.
·Continually research email marketing trends and technologies
·Ability to work both independently and collaboratively with cross-functional teams.
·Open to copywriting and editing both email messages and website copy.
Customer Management
·Develops, presents, and secures approval from lottery clients on monthly retention campaign strategy
·Reports on budget spending and creates persuasive presentations if/when additional budget is required
·Responsible for managing weekly status meetings, approval presentations as well as monthly and quarterly business review meetings
Team Leadership
•The Retention Manager will play a key role in harnessing the talents of various teams:
oWorks with Analytics Team to optimize campaigns and create weekly and monthly business review presentations
oOversees a team of retention and QA specialists and coordinators to ensure all creative assets are tracked and campaigns are QA’ed
oPartners with the Account Manager to develop productive client relationships, increase customer satisfaction scores and develop long-term strategic plans that increases revenue
oWorks with Games Teams to define, upload, and manage marketing banners, game assets, and other content on our website(s)
EXPERIENCE AND REQUIREMENTS
·Five years’ experience in iGaming, Sportsbook or iLottery industries in Customer Retention Marketing or Loyalty Marketing role
·BA/BS Marketing or equivalent experience
·At least two years of people management experience
·Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.
·Efficient and comfortable with a large promotional calendar, with over 60 campaigns monthly
·Attention to details in all player-facing communications from emails to website banners
·Experience owning and managing multiple high-visibility and high-touch customer relationships.
·Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
·Strategic planning skills: strategic solid thinker, ability to search for insights, and shepherd a strategic idea
·Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred
·Ability to work in a fast-paced environment
·Ability to thrive in ambiguity and adjust quickly to change.
·A commercial mindset with experience building business cases from market research and analysis.
·Excellent communication, presentation and analytical skills
·Experience working across global time zones
