Job Description : RGM Strategy Manager About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future! Join us to create a career worth celebrating! Context The Revenue Growth Management (RGM) manager is the essential enabler for facilitating and delivering against the Diageo Canada pricing agenda of balanced price and mix growth higher than the industry. You will support, develop and implement value through building strategic reports, local/provincial headline pricing, trade/portfolio mix, and identifying efficiencies in promotional spend. This role is encouraged to identify, support, and drive the execution of insights into commercial action with our DIAGEO sales performance leads; realizing the value from the following activities: M&E, pricing playbooks, monthly/quarterly price review meetings, Volume Price Mix (VPM), promotional plan and trade spend optimization, and using analytical tools. About the role Ensures the pricing agenda and broader RGM processes run efficiently for Diageo to optimize GSV, revenue, and profitability in the medium and long-term, as well as providing leadership and best practices to other RGM team members and the broader organization. Identifies key brand level RGM opportunities and cascades insights and recommendations to the RGM team and broader business, with specific partnership with the key partners (Commercial, Finance, Marketing, Innovation, Canadian Leadership Team). Drives internal relationship building capabilities, processes, and tools in the RGM space to accelerate data insights into commercial action. Decision Making This role requires robust business partner management, negotiation and influencing skills. Independent, resourceful, and thought-provoking individual, who leads the recommendation of national strategic pricing direction. Facilitates the evaluation of where and how we spend our pricing investments. Creative problem solver who can support deal modeling and gap close conceptualization sessions along with bridging national strategy to local execution. Using reporting tools such as Volume Price Mix files to identify key drivers and variances, while being able to prioritize actions against focus brands and categories. Understands the impact decisions will have on the commercial landscape. Financial Responsibility Price/mix/margin delivery of AOP targets in Canada Evaluate broader business understanding of Opportunities and Risks related to RGM deliverables/metrics Data based recommendations and M&E on Innovation value delivery (in-year and multi-year) Multi-year NSV/cs and price planning, in tandem with Commercial Finance Management Responsibility Reports into the Canadian Strategy & Planning Director This role is pivotal in motivating change in the RGM culture, creating a high-energy, positive environment, leading by example, and providing support RGM team and cross-functionally Assists Strategy & Planning Director and Canadian LT to drive accountability to implement the RGM agenda Leads Brand and Innovation price strategy development Leads National RGM best practice development (tools, process, execution, M&E) Role Responsibilities Takes an active leadership role in assisting the Strategy & Planning Director on developing a high-performing team, bringing our Purpose to Life, through best practice setting, aiding in the development of RGM team members, and driving RGM capability development cross-functionally Deliver RGM value through price and mix that is ahead of the industry and categories in Canada Set national price direction for both headline price and promotional guidelines for all brands Ensure realistic GMP targets are set and achieved Lead/assist national brand/commercial analysis and opportunity identification (Price, Mix, Promo, Rate-of-Sale/Distribution/Channel, Innovation) RGM lead on national brand/category deep-dives Lead innovation price strategy development as a key member of the Innovation process, including ensuring realistic Innovation P&L development, and ensuring Innovation pricing guidelines are implemented in all markets Lead/assist in national RGM system/tool development as needed Ensure all relevant cross-functional partners have and understanding of market regulatory environment as it relates to pricing Assist Strategy & Planning Director in cross-functional RGM capability development Skills /experience required Requires in-depth understanding of RGM levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Brand/Size/Portfolio Mix) Requires in-depth knowledge of Canadian Alc Bev Price/Promo regulatory environment The expert for DIAGEO Canada on analyzing, setting, and communicating brand price strategies Able to help lead the development, implementation, and training of new RGM analytical techniques, tools, and processes Deep understanding of turning brand strategy into commercial value creation for the organization in the medium to long-term Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with Commercial, Finance, Brand, and Canadian Leadership Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools Be an expert on all market value chains and pricing regulations Understands medium to long-term vision and ambition of DIAGEO Canada and all Brands Minimum of 5 years of Pricing/RGM experience, preferably in the Beverage Alcohol or Consumer Packaged Goods industry. Strong expertise in P&L levers Consistent track record in analytical or commercial sales/finance roles, commercial acumen is key Expertise in one or more of: pricing/promo analytics, tool development, syndicated data, trade terms optimization, promotional effectiveness, finance Familiarity with multiple data sources ex. sales data, financial data, and consumer data Experience as a business user lead in technology/tool development Excellent written and verbal communication skills, critical thinking; collaborating with brand/category teams and other key internal/external partners; effective in influencing wide variety of partners Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems proficiency, PowerBI, Anaplan a bonus Flexible Working Statement Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. Worker Type :Regular Primary Location:Downtown Toronto Additional Locations : Job Posting Start Date : 2025-08-07 Salary Range: Minimum Salary: $81750 Maximum Salary: $136250 At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location. With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ
