Managing Editor, People Managing People

Black & White Zebra • Remote • 14h ago

At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human centered ways of working with real business impact.

As Managing Editor, you’ll own the content roadmap, shape our editorial methodology, and lead a team of editors and contributors to deliver content that’s useful, credible, and performance-driven. You'll champion stories that help execs and senior leaders confidently lead in the AI era—grounding our content in real-world insights and human connection.

In this high-impact, cross-functional role, you’ll collaborate with content ops, SEO, and media teams to evolve publishing systems that scale quality content—powered by smart workflows, AI tools, and a bold point of view. Your work will directly support senior leaders (Director-level and above) navigating change and looking for guidance on building future-ready organizations.

You’ll also drive innovation in content formats—exploring video, downloadables, surveys, tools, and other interactive elements that deepen engagement and sharpen our competitive edge.

Who You Are

A results-focused content strategist with a strong track record of managing high-performing content teams and driving organic growth in digital media or SaaS. You think in roadmaps, not just headlines—and you know how to build a program that scales.
An AI enthusiast with a deep curiosity for how AI is shaping content and workflows, as well as the entire landscape of business, management, HR tools, and the future of work. You’re excited about the possibilities AI unlocks for automating the tedious, enhancing strategy, and helping organizations work smarter. You’re eager to explore, test, and share insights that help others navigate the AI shift with confidence and clarity.
A deep subject-matter expert in people leadership. You understand the daily realities of people leaders and know how to speak their language.
A systems-minded editor who sees the story and the structure—someone who knows how to turn editorial feedback into smarter processes, better briefs, scalable templates, and AI-integrated workflows that raise the floor (and ceiling) on content quality.
A reader-obsessed content leader. You anticipate needs, recognize friction, and shape content that reaches people at the right time, in the right way—with clarity, empathy, and purpose. You explore how content can engage—surfacing new opportunities, experimenting with formats, and helping readers stay ahead of what’s coming next.
A hands-on contributor and explorer who tests tools, talks to users, digs deep into products, and brings experience to the content you guide. You're just as comfortable writing a first-person piece as you are leading a roadmap sync.
A collaborative leader and strategic partner who thrives in cross-functional environments—aligning content strategy with SEO, product marketing, and brand to build long-term authority, trust, and visibility

What You'll Be Doing (Responsibilities)

Lead content strategy and roadmap: Lead the content roadmap, prioritizing what we create, update, and optimize based on performance data, business goals, and audience needs. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Track and analyze performance data to inform strategic decisions.
Elevate content quality and innovation: Oversee site-wide content quality and clarity. Write and contribute first-person content on high-priority topics . Test and scale new content formats that add unique value and improve engagement. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics.
Build and scale content systems: Collaborate with SEO, Content Ops, and Media teams to refine and scale workflows and systems that improve content efficiency and consistency. Contribute to scalable processes that enhance quality and enable faster publishing without sacrificing editorial standards.
Grow a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead.

How Your Success Will Be Measured

Content output & velocity: Volume of high-quality net-new and updated articles published each month, aligned to strategic priorities and roadmap goals. processes that increase quality, reduce friction, and enable scale—resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs.
Content quality & clarity: Adherence to editorial standards, voice, and structure—along with improvements in engagement metrics, UX feedback, and time-to-publish efficiency.
Performance impact: Growth in keyword rankings, organic traffic, and conversion rates from content tied to business-critical topics and funnel stages.
Systemic & scalable improvements: Enhancements to templates, briefs, workflows, and AI-assisted processes that increase quality, reduce friction, and enable scale—resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs.
Team development: Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently high-quality content.
Thought leadership readiness: Media participation and SME engagement with Digital PR.

Your Skillset Includes

5–7+ years in organic content strategy, editorial leadership, or content marketing.
A strong foundation in business management, people leadership, people operations, HR and workplace tech, with firsthand experience using tools like HRIS, ATS, onboarding platforms, or performance management systems—and the ability to translate that experience into high-value content.
A proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency.
Deep knowledge of SEO, user intent, and content UX, and how they come together to create content that ranks, converts, and genuinely helps the reader.
Experience scaling content systems, including contributing to or leading the evolution of templates, briefs, and AI-assisted workflows that improve consistency and velocity.
A history of publishing high-quality, high-impact content at scale, across multiple stages of the funnel and topic clusters.
Strong research skills, with experience conducting structured interviews, testing tools, and turning audience insights into actionable content plans.
Excellent cross-functional communication and project management skills, with experience working with SEO, media, operations, and leadership stakeholders.
Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics.
Comfortable with our stack of tools including; GA4, Ahrefs, WordPress, and Airtable.
Proficiency in AI-assisted content creation, including prompt writing, tuning, and optimizing AI workflows to enhance editorial quality, consistency, and efficiency.

Nice To Haves

Experience contributing expert commentary or appearing in thought leadership content
Familiarity with PR/media collaboration and working alongside outreach or communications teams
Background in content UX, accessibility, or conversion-oriented design for content

\n $140,000 - $180,000 a year \n

Salary Statement:

This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $140,000 to $180,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management [https://thedigitalprojectmanager.com/], product management [https://theproductmanager.com/], people management [https://peoplemanagingpeople.com/], customer experience [https://thecxlead.com/], quality assurance [https://theqalead.com/] and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail [https://www.linkedin.com/company/the-globe-and-mail/]’s Fastest Growing Company [https://bwz.com/press-release/black-white-zebra-is-canadas-30th-fastest-growing-company/] list [https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-canadas-top-growing-companies-meet-430-businesses-that-will-give-you/] and received a CMI award for Best Digital Publication [https://www.contentmarketingawards.com/2022-winners/] for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video [https://vimeo.com/906807832/7b3b685aa2] to learn why the team love working at BWZ!

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!