Job Description Senior Brand Manager at a glance Location: Toronto, ON | Hybrid (3 days in-office) Reporting into the Head of Marketing & Strategy, Easy Meals Made Better, the Senior Brand Manager, Frozen, Hydration & Snacking will own and build the long-term strategy for Kraft Heinz’s portfolio of brands and deliver the operating plan. Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make. This role defines the product mix, pricing, packaging, and advertising and promotion strategies for your brands, informed by a deep understanding of the consumer, customer and category dynamics. With oversight of the P&L, you’re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for your business and implementing your marketing initiatives through cross functional team leadership. This role requires strong collaboration with the Insights, Communications and Innovations teams to bring compelling campaigns and new products to market. The ideal candidate will possess a blend of leadership, creativity, strategic thinking, data-driven insight and project management skills. What's on the menu? Own, build and deliver both annual and long-term brand strategy and financial operating plans. Own the P&L for your portfolio and have accountability for delivering NSV, profit, tonnage, and market share objectives. Define the product mix, pricing, packaging, and promotional strategies for your brands. Lead monthly business management rituals, including demand forecasting, consumption and financial review. Ensure timely communication with key internal stakeholders on issues and activities. Use consumption (Nielsen), business analytics and collaboration with CIS to develop a deep understanding of the business, consumer and category. Leverage this understanding to build insights and create action plans that drive growth and HHP. Articulate the role of innovation in supporting Brand Strategies and collaborate with Innovation team to build pipelines to drive future growth. Lead launch ‘go to market’ activities. Lead renovations and optimization projects. Collaborate with Comms and Omni teams to deliver full funnel consumer engagement plans that support Brand Strategies and drive Brand Equity measures. Manage the marketing budget. Lead cross-functional teams that includes finance, sales strategy, consumer insights, innovation, communications, operations, and shopper marketing. Partner with Sales to represent the Brands to customers as needed. Coach, develop and engage team of 2 direct reports All other duties, as assigned Recipe for Success – apply now if this sounds like you! 7+ years of cumulative business experience including 4-5+ years of core Marketing experience (e.g. creation of brand plans, new product launches, providing creative direction, building and executing consumer promotions) 1-2 years of people leadership experience Demonstrates initiative, urgency and leadership, with a strong drive for results Operates with agility, with solid problem solving and simplification skills Has entrepreneurial spirit and is comfortable navigating the unknown. Is willing to try new things and is comfortable learning by ‘failing fast’ Proven analytical capabilities in interpreting and driving action from data Ability to influence, lead cross functional teams, and work through others Consumer obsessed, with the ability to identify market trends and key insights Outstanding verbal, written and interpersonal communications skills Excellent organization and project management skills. Ability to prioritize and manage multiple projects at once Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $143,800.00 - $179,700.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks Location(s) Toronto - Queen's Quay - Headquarters Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
