WHO WE ARE
As a leading global media network, with data at the core, Omnicom Media Group (OMG) creates end-toend solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. OMG is comprised of the fullservice media networks OMD, PHD, Touché and Hearts & Science; as well as Annalect (OMG’s technology, data and analytics division) and several specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media platform.
The Capabilities group brings together a team of experts in marketing and advertising technology, digital platforms and marketplaces, data solutions and marketing science, and content and influencer marketing, to support the four brand agencies of OMG Canada. This team of specialists supports new business growth, product development and digital operational excellence including programmatic media buying for all digital channels, audience segmentation and measurement, and media insights derived from rigorous statistical analysis.
YOUR MANDATE
The MMM Practice on the Data Science team helps clients understand the impact of their marketing investments and how different advertising decisions impact business outcomes (e.g. brand health, sales, revenue, market share). As a member of this client-facing team, you’ll collaborate with fellow data scientists to deliver media mix modeling (MMM) solutions, including agile and high definition MMM, forecasting and scenario planning. You’ll collaborate globally to leverage custom models to optimize media investment and client business performance.
As a Manager on the team, you’ll work directly with agency teams to gather client business requirements, recommend MMM solutions, and collaborate on building scopes of work. You’ll manage data gathering from clients, and guide agency teams to cleanse and organize the data. You’ll process data (SQL, R, Excel) and apply statistical models on media and panel data. You’ll explore, analyze and summarize all components of the data. Other responsibilities include:
Ensure data sufficiency before the modeling phase of projects
Perform ad-hoc quantitative analyses specific to a client MMM engagement
Use and contribute to the existing code base (R, Python, VBA)
Project management: project planning, task assignment, quality and deliverables management
Collaborate with agency teams on client report writing
Manage and mentor a team of analysts
WE WANT TO KNOW YOU IF YOU HAVE:
Fluency in French and English languages, both spoken and written - As our global network deals daily with national and international clients, a level of English that enables you to understand and express yourself fluently in both French and English is a basic requirement for this role.
Degree in a quantitative discipline (e.g. economics, statistics, quantitative psychology, marketing analytics, finance), or equivalent practical experience
3-5 years experience working in a quantitative role with marketing and/or media data (ideal: media agency, digital transformation consultancy, retail media network, in-house programmatic trading desk)
Experience conducting quantitative analyses with advertising data (e.g. search, social, display/video, OOH)
Strong business communication skills. Ability to communicate the implications and recommendations of complex analyses in clean, concise language for mid- to senior-level client management
Experience managing a small team
Proficiency in at least one of: R or Python (scikit-learn). Nice to have: SPSS, SAS, MATLAB or Stata.
Some experience with data visualization platforms, e.g. Tableau, Power BI, R (Shiny/ggplot2) or Python (Matplotlib)
THE LITTLE AND BIG PLUSES OF OMG
Working in a major agency means being able to enjoy quite interesting working conditions. We'll let you be the judge:
Many opportunities for advancement to encourage your ambitions
Many hours of training every year
Internal mentoring program because we all have a mentor who inspires us
Solid benefits to help you take care of yourself:
100% employer-paid insurance (except long-term disability) effective from day 1, because your health doesn't have to wait three months.
Dental care, because dentists are expensive.
Health and vision care, so you have worry-free access to massage therapists, optometrists, psychologists and more.
Travel insurance, so you can make the most of your vacation.
Flex credits that you can use for a whole host of things-you'd be surprised! (Depending on the plan you choose).
A flexible work schedule in a hybrid model.
5 paid 4-day long weekends during the year, so you can relax.
Offices closed during the holiday season, for a well-deserved paid vacation.
Indefinite health leave for your physical, psychological and even menstrual health, because we don't choose when we don't feel well
A public transit discount to encourage you to help the environment.
A strong social life, even in hybrid work. Your colleagues will become your friends during our 5@7s, our celebrations or during our monthly cheers where everyone's contribution is recognized.
Unlimited tea, coffee, sparkling water, lunches and SNACKS!
COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.
Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante https://omnicommediagroup.com/recruitment-privacy-notices/.
