Location: 530 West Broadway, Vancouver BC, Canada
Core hours: Monday to Friday from 8am – 4:30pm PST
We value collaboration, both in-person and remotely. This position is classified
as Hybrid under our Hybrid Work Program Policy, where this position is required
to be onsite 3-4 days per week.
Role Summary
As a Copywriter, you will be developing and writing for a wide range of creative
and cross-functional projects under the guidance of the VP of Marketing &
Communications, Director of Marketing, Senior PR & Communications Manager,
Marketing Manager, and Project Managers. In this role, you will bring a natural
enthusiasm for organic skin care and immerse yourself in our industry-leading
B2B and B2C businesses, translating our award-winning formulations into
compelling narratives that resonate with our savvy global network of Spa
Partners, Retail Customers, and Team Members. You will also work
cross-functionally on diverse projects including product launches, customer
support, new customer acquisition, and internal communications. In this role,
you will be reporting to the Senior PR & Communications Manager.
Responsibilities
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Manage storytelling and copy development for product launches, seasonal
promotions, and brand campaigns to support Marketing Project Managers
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Write compelling copy from concept to completion for product naming,
packaging, marketing collateral, digital platforms, and brand campaign
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Collaborating with Creative Director and Graphic Designers to develop brand
and/or product copy in tandem with design concepts
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Participate and/or drive creative pitches to key stakeholders
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Own and evolve the Eminence brand voice, ensuring consistency across all
channels
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Support the Creative Director in the ongoing development and maintenance of
the Eminence Brand Book
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Evolve and maintain the Eminence Writing Style Guide to establish brand voice
guidelines
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Develop strategic positioning and messaging frameworks that elevate our
product stories and brand narrative
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Collaborate with the Marketing team leadership on the development and
evolution of Brand DNA, inclusive of but not limited to brand personas,
consumer need states and audience profiles
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Ghostwrite thought leadership articles, blog posts, and speeches for company
leadership and brand ambassadors
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Craft engaging copy for our spa partner content, including marketing toolkits
and promotional materials
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Write high-impact corporate communications, executive communications, and PR
materials. Support with social media responses and escalated communications,
when needed
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Support the Senior PR & Communications Manager by providing strategic
communications guidance to cross-functional teams and helping manage
escalated communications needs.
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Partner with internal teams to create effective training materials and
internal communications
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Lead creative briefing process and maintain quality control of all written
content
Qualifications
- 5+ years of professional copywriting experience, with significant experience
in product and brand storytelling for major global or national brands
- Proven track record developing creative concepts and compelling brand
narratives
- Bachelor’s degree English, Communications, Marketing, Journalism or related
writing-based discipline, or job-related equivalent experience
- Experience in professional beauty, wellness, or luxury lifestyle brands
preferred
- Portfolio demonstrating strong brand, campaign, and product storytelling and
brand voice development
- Excellent presentation, communication, strategic thinking, and creative
conceptualization skills
- Deep understanding of brand voice development and maintenance
- Ability to translate highly scientific product features into compelling
consumer benefits for different audiences with different levels of skin care
knowledge
- Strong proofreading and editing abilities, in combination with a high level
of attention to detail
- Ability to adapt writing style for different channels and audiences while
maintaining our signature brand voice
- Expert knowledge of AP Style and copywriting best practices
Total Rewards
- Competitive salary, quarterly and annual bonuses based on individual and
company goals
- 100% employer-paid premiums for extended health, health spending account,
wellness program, green transportation incentive, various paid time-off
options available from your first day, and product discounts
- Focus on professional development, 1:1 meetings with your leader, tuition
assistance program and length of service rewards
The Application
Please submit a resume with a cover letter.
Applications are currently being reviewed. Immediate submissions are still
welcomed.
Our Company
Eminence Organic Skin Care provides premium products and unparalleled service to
leading salons, spas, beauty professionals, and retail customers. For more than
10 years in a row, skin care professionals have voted Eminence Organic Skin Care
as their Favorite Skin Care Line and their favorite company for Product
Education. As a Certified B Corporation®, we are looking for Team-members who
seek to positively impact lives within our communities, give back through
philanthropic endeavours, and make choices to exemplify sustainability and be
stewards of the environment.
Eminence Organic Skin Care is proud to be an equal opportunity employer. We are
passionate about maintaining an inclusive workplace that encourages and values
diversity.
