Edelman is a voice synonymous with trust, reimagining a future where the
currency of communication is action. Our culture thrives on three promises:
boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB)
transform our colleagues, our company, our clients, and our communities. We are
in relentless pursuit of an equitable and inspiring workplace that is respectful
of all, reflects and represents the world in which we live, and fosters trust,
collaboration and belonging.
We’re looking for a highly strategic, socially fluent, and culture-focused
Director of Strategy to co-lead digital & content strategies across a diverse
portfolio of brands within our growing Social & Content (S&C) team.
They’ll be a strategic lead across client accounts, overseeing the development
of culturally relevant and insight-driven, social-first strategies that drive
real business impact. They will play a key leadership role within the
team—coaching junior talent, contributing to thought leadership, and helping to
scale best-in-class work across verticals including tech, healthcare, lifestyle,
brand and corporate.
Core Responsibilities
The Individual – Strategic Excellence
· Lead strategy development across multiple accounts, from end-to-end, campaigns
and executive thought leadership strategies, ensuring high-quality thinking and
execution.
· Apply your skills across multiple sectors (beyond FMCG/CPG/D2C) with a growing
focus on tech, healthcare, and corporate brands.
· Develop insight-driven, channel-smart, social-first strategies that deliver
business results—blending cultural intelligence with platform fluency.
· Author and publish at least two thought leadership pieces per year on emerging
trends, client challenges, or provocative industry perspectives.
The Team – Leadership & Mentorship
· Act as second-in-command to the VP of Strategy, helping to manage team
resourcing, workload balance, and operational health.
· Mentor one junior or mid-level strategist or community manager each fiscal
year to foster their professional growth.
· Support internal operations, including weekly resource planning, identifying
stress points, and contributing to recruitment decisions.
· Model team-first behaviour, cultivating a collaborative, empathetic, and
inclusive culture that prioritizes shared wins.
The Business – Growth & Innovation
· Drive growth by identifying and converting new business
opportunities—contributing to new business and internal digital growth
priorities.
· Strengthen client relationships by consistently bringing strategic insight
that builds trust and unlocks long-term value.
· Partner with client leads to grow the S&C portfolio, organically & new
business pitching
· Help scale our Agile model by delivering three or more Agile Content Pieces
per quarter that reflect innovation, speed, and relevance.
· Be a positive driver and leader in AI adoption
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Key Skills & Experience
- 7+ years of strategy experience in social, content, or digital roles—agency
experience strongly preferred.
- Proven ability to lead multi-platform strategy for large-scale clients with
diverse needs.
- Strong social-first storytelling and presentation skills—able to clearly
communicate strategy to both clients and internal teams (visually and
verbally).
- High-level problem-solving, critical thinking, and decision-making ability
across complex business challenges.
- Deep knowledge of digital and social media platforms, emerging technologies,
and cultural trends.
- Experience mentoring or managing junior talent and contributing to a strong
team culture.
- A builder’s mindset—entrepreneurial, proactive, and ready to elevate S&C’s
role within the wider business.
- A commitment to inclusive thinking and diverse perspectives in creative and
strategic development.
- Have a passion with a medium to high capability for AI usage that can be used
to find efficiencies, drive innovation and provide on-the-job upskilling for
peers and clients
- Digital strategy from user journey mapping and ecosystem development is an
advantage
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If candidate is selected for round 2 interviews, an assignment will be required.
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We are dedicated to building a diverse, inclusive, and authentic workplace, so
if you’re excited about this role but your experience doesn’t perfectly align
with every qualification, we encourage you to apply anyway. You may be just the
right candidate for this or other roles.
