Department: Marketing
Work Type: Permanent – Full-time
Location: Vancouver
Salary: $50k – 55k
The Opportunity:
We are looking to add a full-time Digital Marketing Assistant to our growing team. The Digital Marketing Assistant is responsible for ensuring all campaigns are delivered across key touch points, with a primary focus on Social and related platforms. Reporting to the Brand Manager, you will oversee the execution of the social media plan, develop strategy, manage the content calendar, coordinate campaigns, recap performance reports and ensure creative is received, processed, and delivered to the appropriate channels according to plan. This is a highly collaborative role, coordinating with multiple teams to drive business growth through a multi-channel approach.
The Responsibilities:
Work closely with Buying & e-commerce functions to plan out content themes and execution plan across social
Support wider marketing team with campaign planning, briefs & scheduling
Work with retail to create staff video content
Monitor and improve brand reputation on social media, strategizing our reputation management and finding effective ways to interact with our customers
Develop and implement strategies to grow and engage the social media audience
Create and curate engaging and relevant content for social media channels to increase user engagement
Lead the development and implementation of our existing social media strategy
Lead the coordination of social media promotions and events
Own the marketing campaign calendar, coordinating execution across social media
Schedule and publish posts on all social media platforms
Collaborate with Creative Lead and Graphic Designer to create assets
Stay up-to-date with social media trends and tools
Aid in monitoring and researching industry trends and competitor activity on social media
Help manage and monitor social media analytics to track engagement and growth
Assist with blog post creation
Prepare social and e-commerce reporting for co-op campaigns
Be the primary point-of-contact with ecom for campaign execution
Other responsibilities as the role develops
The Requirements:
1-3 years of digital marketing experience spanning organic social, content creation, and digital campaign execution.
Highly organized and resourceful, with effective time management and organizational skills to meet tight deadlines
Strong communication skills with an ability to work and adapt in a fast-paced, cross-functional environment
Tech-savvy / proficient in Google analytics, Klaviyo or similar ESPs, Social Scheduling tools e.g. Later or Hootsuite, experience with Shopify & Excel.
An understanding of key marketing metrics e.g. Impressions, CPM, CPA etc.
Knowledge of marketing channels and routes to market
Fluent in English with excellent verbal, written, and interpersonal skills to build and maintain internal and external relationships
Ability to multi-task with an attention to detail and a willingness to get things done
Knowledge of marketing channels, digital advertising, and a desire to build on your existing marketing skillset
Embraces a culture of ownership, creativity, growth, and support
Bonus points…
Familiarity with design, photo/video editing, and/or Google Analytics
Knowledge of the retail, sneaker or street fashion industry
