Director, Omnichannel Enablement
Klick Health’s Omnichannel Enablement team is looking for a seasoned Director
who combines deep healthcare expertise with visionary digital leadership. In
this role, you will partner closely with clients and internal teams to architect
and execute end-to-end digital strategies that span the entire patient and
physician journey. You’ll leverage the latest omnichannel technologies—across
email, social media, web, mobile apps, CRM integration, and emerging channels—to
drive measurable growth, elevate customer engagement, and optimize operational
performance for life sciences and healthcare brands.
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Key Responsibilities
- Strategic Leadership & Transformation
- Define and own the roadmap for digital transformation initiatives, aligning
with client business goals, brand objectives, and regulatory requirements
- Lead change management efforts, securing buy-in from executive sponsors,
medical affairs, commercial, and IT stakeholders
- Establish success metrics (e.g., engagement rates, conversion lift, ROI) and
ensure ongoing performance tracking and optimization
Omnichannel Campaign Design & Delivery
- Architect integrated campaigns targeting HCPs, patients, payers, and advocacy
groups, leveraging channels such as:
- Personalized email and marketing automation (e.g., Marketo, Eloqua,
Salesforce)
- Social and display advertising (LinkedIn, Facebook, programmatic DSPs)
- Customized web portals, mobile apps, and patient support platforms
- Virtual events, webinars, and digital kiosks
- Oversee end-to-end campaign execution: creative briefs, channel selection,
content development, media planning, QA, and post-launch analysis
Data & Analytics Strategy
- Develop a healthcare data framework—incorporating CRM (Salesforce Health
Cloud/Veeva), DMPs, analytics platforms (PowerBI, Google Analytics,
Databricks)—to enable robust audience segmentation, attribution modeling, and
real-time optimization
- Drive adoption of AI-powered insights (predictive modeling, A/B testing,
personalization engines) to refine targeting and maximize budget efficiency
- Ensure data governance, security, and HIPAA/PHI compliance across all
initiatives
Client & Partnership Management
- Cultivate and expand strategic relationships with pharmaceutical, biotech,
and med-device clients, serving as a trusted advisor and digital
transformation partner
- Manage external vendors and technology partners (e.g., CMS providers, ad tech
vendors, AI platform integrators), negotiating SLAs, budgets, and
deliverables
- Present strategic roadmaps, quarterly business reviews, and performance
reports to C-suite and cross-functional leadership
Team Leadership & Talent Development
- Build, mentor, and scale a multidisciplinary team of digital strategists,
campaign managers, data analysts, UX designers, and technologists
- Foster a culture of continuous learning, experimentation (e.g., innovation
labs, hackathons), and best-practice sharing
- Define clear career paths, conduct performance reviews, and identify growth
opportunities
Thought Leadership & Industry Engagement
- Stay at the forefront of digital and life-science trends—AI in healthcare,
omnichannel orchestration, patient-centric engagement—and translate them into
actionable strategies
- Represent Klick at industry conferences, advisory boards, and peer forums;
publish white papers or case studies demonstrating our transformational
impact
- Monitor evolving regulatory guidelines (FDA, HIPAA, GDPR) and ensure all
digital activities adhere to compliance standards
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Life Sciences,
Technology, or related field; MBA or advanced degree preferred
- 8+ years of progressive leadership experience in healthcare digital
transformation, commercial strategy, or management consulting
- Proven track record of designing and delivering large-scale omnichannel
campaigns for pharmaceutical or biotech clients, with demonstrable KPI
improvements (e.g., increased patient starts, improved HCP engagement, cost
per acquisition reductions)
- Deep understanding of the life-sciences commercial process—from market access
and payer negotiations to field force enablement and post-launch support
- Expertise in healthcare data strategy, martech stacks (CRM, DMP, MAP), and
analytics tools; hands-on experience with platforms such as Veeva, Salesforce
Health Cloud, Marketo, or similar
- Exceptional interpersonal skills, with the ability to influence senior
stakeholders, present complex analyses clearly, and drive consensus across
global teams
- Strong financial acumen: budgeting, forecasting, and ROI analysis for
multimillion-dollar programs
- Demonstrated ability to thrive in a fast-paced, matrixed organization,
juggling multiple projects with competing priorities
- Familiarity with industry regulations governing digital marketing in
healthcare (e.g., FDA promotion regulations, HIPAA privacy rules)
Nice-to-Have
- Experience with AI/ML-driven personalization engines or decision-support
tools in a commercial healthcare setting
- Background in patient journey mapping, real-world evidence (RWE) initiatives,
or digital therapeutics
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