Tried and True Media
Simply put, the best damn marketing agency....
Tried & True Media is a performance marketing agency, specializing in customer acquisition for e-commerce brands in the Health and Wellness space. With our data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.
As we grow in 2025 we're seeking a driven and talented Paid Social Media Buyer to help our clients achieve their goals and beyond!
The ideal candidate is not only fantastic at the technical aspects of paid social, but also great at performance marketing – meaning, you can identify the biggest audience opportunities and quickly capitalize on them by formulating an effective media strategy, helping direct the creative team on the best hooks, angles, and messaging. People also like working with you, because you're not only great at your job, but you're collaborative and innovative.
So, if you love 100% owning your campaigns from A-Z, not just the media buying aspect, but being accountable to ensure media, creative, conversions, etc. are all dialed in, and you know how to perfectly align ads with traffic audiences to maximize CVR and AOV, we’d love to hear from you!
Important Stuff:
Location: 100% Remote
Hours: 8:00 a.m. to 5:00 p.m. ET (with some flexibility based on location)
Culture: Data Driven, Move Fast, Learn Constantly, Client First, Autonomy
1 Objective: Deliver Consistent, Profitable Scale
We’re not just looking for any media buyer, we’re looking for someone who is a true direct response performance marketer who happens to specialize in video ads… someone who can look at the full funnel from the opportunity, through the audience, media strategy, creative, conversion funnel and all the technicals to get everything dialed in to fully own capitalizing on the most promising opportunities.
What’s most exciting about this is the scale – once we get a particular product to scale in one platform or placement, we can quickly replicate that to other platforms and placements, at which point you may find yourself managing upwards of $1,500,000 - $2,000,000 a month in spend. But that requires strategy, planning, execution and extreme discipline and organization.
How Will Your Time Be Spent?
Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:
25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy.
20% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalize on, new buying/optimization strategies to test, etc.
50% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimizing, and troubleshooting your campaigns / ad sets / ads / experiments.
5% on Creative – Summarizing performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test.
Requirements
Full Funnel Direct Response E-commerce Performance Marketer – This is a must for this role. We are seeking someone with heavy exposure to direct response marketing in an e-com context spanning strategy, media, creative and conversion in video ads, branding and image ads.
3 – 5 Years in DTC Paid Social – Managing $1M+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest.
Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science.
Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly.
Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating.
Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success.
More about our Culture:
Remote Flexibility: A fully remote environment, giving you the time you need to pursue your passions outside of work, so you do better at work.
Collaborative Teams: A global team of marketing experts here to help each other, drive mutual success and contribute to TNT’s success as a global force in direct response marketing.
Growth: An entrepreneurial, promote from within culture, where your impact, innovation and growth are valued, acknowledged, and awarded.
