Norelco Cabinets Ltd., a locally owned and operated cabinet manufacturing company since 1972, is offering an exciting opportunity for a Senior Sales and Design Consultant specializing in high-end and custom cabinetry projects.
This role is centered on sales and business development, but it equally demands a strong eye for design excellence. You’ll be responsible for driving revenue by securing premium projects while working closely with clients to deliver tailored, design-forward cabinetry solutions. Ideal candidates are confident sales professionals who also understand the importance of aesthetics, layout, and finish — and can seamlessly integrate both to meet the high standards of luxury clientele.
The role demands a combination of sales expertise, product knowledge, strong interpersonal skills to exceed customer expectations, and a high degree of motivation to achieve sales goals.
A Day in the life of the Senior Sales and Design Consultant: role and responsibilities:
Sales Generation & Business Development:
Actively generate new business opportunities by identifying and pursuing opportunities in the luxury residential and commercial market, networking with builders, designers, and homeowners.
Develop and execute personal sales strategies that align with company goals and target key market segments including homeowners, builders, and developers.
Drive individual revenue growth by identifying client needs and offering premium, customized cabinetry solutions.
Represent Norelco Cabinets as a trusted partner for premium cabinetry solutions, capable of delivering exceptional results tailored to upscale clients.
Sales Process Management:
Lead high-end clients through the entire sales process, from initial consultation and product selection to final sale and delivery coordination, ensuring a seamless and exceptional client experience.
Ensure a seamless and professional client experience from start to finish, with a focus on closing the sale and building customer loyalty.
Consistently meet or exceed monthly, quarterly, and annual sales targets.
Customer Engagement:
Develop and maintain relationships with clients through direct communication, providing professional advice and customized luxury cabinetry solutions tailored to their specific needs.
Product Knowledge:
Maintain expert-level knowledge of cabinetry products, materials, styles, finishes, and custom options.
Stay up to date on trends and innovations to confidently present product options and upsell where appropriate.
Design Consultation:
Use design knowledge to support sales conversations, offering creative luxury layouts or visualizations for kitchen, bathroom, and other cabinetry installations.
Utilize tools such as 20/20 CAD to assist in the design process as part of the sales strategy.
Negotiation and Closing Sales:
Confidently negotiate pricing, terms, and delivery schedules, and effectively close sales while maintaining a high level of customer satisfaction.
Follow-Up & Relationship Building:
Provide excellent after-sales support, follow up with customers to ensure satisfaction, address any concerns, and foster long-term client relationships.
Team Collaboration:
Work closely with the engineering, design and installation teams to ensure proper execution of projects and timely deliveries, as well as to resolve any issues that may arise.
Use CRM software to track leads, manage follow-ups, and document customer interactions.
Client Site Visits & Travel:
Be flexible and available to travel locally and to the U.S. as needed for client meetings, project site visits, trade shows, or other business development opportunities.
Qualifications:
Strong customer service, communication skills, and negotiation skills
Deep understanding of luxury finishes, design trends, and how to apply them effectively in high-end spaces.
Adept at problem solving.
Able to work under pressure and with a sense of urgency to meet customer timelines.
Detailed and highly organized.
Self-motivated to meet individual, team, and company sales targets.
Adaptable to changing process and strategies.
Identifies and pursues personal growth needs and learning opportunities.
Experience in commercial projects an asset.
Willingness and ability to travel locally and to the U.S. as needed
Experience:
Minimum of 5 years' experience in sales, ideally in custom cabinetry, high-end interiors, or luxury construction.
Proven ability to generate new leads and close sales.
Knowledge of CRM Software (preferably PipeDrive).
20/20 CAD experience as asset.
Ability to read and understand construction documents and blueprints.
Commitment to continued learning on products, technology, procedures and more.
Our Senior Sales And Design Consultant Are Supported With:
Full usage of our beautiful 5,000 sq ft showroom with Highway 97 frontage and scheduled showroom days to assist in building clientele.
60,000 sq ft fully custom manufacturing plant building cabinetry for any room in the house.
Available financing for clients.
Our in-house Marketing Manager works with you to create portfolios, photography, and award submissions of your projects.
Benefits Provided:
Base salary up to $100,000, depending on experience, plus unlimited commission opportunities based on performance.
Benefits program available upon start date including: extended health, dental, life insurance, and travel insurance
Employee Assistance Program
Company events
