About Peter Mielzynski Agencies LTD “PMA” and the Mission
PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
Company Values
Be Proud
We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.
Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.
Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.
Be Sustainable
We always do the right thing for our business, for each other and our community.
Embrace Difference
We embrace our differences and work together to make us stronger.
Think Long Term
We understand our actions today need to drive long-term success and this gives us a competitive advantage.
About the Sales Manager Role
Reporting to the Field Sales Director | Ontario, the Sales Manager will lead a Team of Territory Managers in the Southwest Ontario region. The role will have accountability for the Development of Team Members, Expansion of PMA Brands in Outlets & Banners (both On & Off Premise) and Delivery of Business Objectives.
Key Deliverables
Actionable Individual Development Plans for Direct Reports
Annual Depletions (Stock Movement from W/H into Outlet) vs Target by Brand Expression for the Business Unit
Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression & Banner for the Business Unit
Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression & Banner for the Business Unit
Biweekly Business Performance Review Sessions with Field Sales Director
Weekly 1:1 MES | SCD Status vs Target Review Sessions with Southwest Ontario Territory Managers
Weekly Team Business Performance | MES | SCD Status Review Meeting with Southwest Ontario Territory Managers
Monthly Scorecard on Business Unit Key Business Metrics & Competitive Gaming Report by Banner
2 Weekly In Market Coaching & Development Days with Southwest Ontario Territory Managers
Investment Control within Budget by Brand Expression & Banner
Behavioural Competency Requirements
Accountability
Customer Centricity
Transparency
Inspection of Expected Results
Ownership of the Business
No Blame Fixing
Management Competency Requirements
Outcome Orientation
Business Performance Management & Reporting
Interpersonal Effectiveness
Workflow Management
Financial Acumen
Judgement & Decision Making
Rapid Capability Building
Strategic Thinking & Awareness
Functional Competencies Requirements
High Performance Coaching
Commercial Plan Implementation & Course Correction
Effective ‘Level to Level’ Customer Relationships in Support of Direct Reports
Commercial Acumen
Persuasive Selling
Negotiation & Influencing
Knowledge Competency Requirements
RTC | The PMA Way of Selling
Provincial Beverage Alcohol Regulatory Standards
Canadian Beverage Alcohol Industry Rival Ways of Working
Effective Working Knowledge of LCBO Operating Rhythms
Effective Working Knowledge of Sales Force Automation Tools
Effective Working Knowledge of MS Power Point & MS Excel
Smart Serve Certified
WSET Certified
Experience & Other Requirements
Minimum 8 Years Sales Experience in the Retail Sales Channel (Beverage Alcohol or CPG)
Minimum 4 Years of Beverage Alcohol Sales Experience in Ontario
Well Demonstrated Track Record of Team Building & Sales Leadership
Well Demonstrated Track Record of Managing Stakeholders
Post Secondary Degree in Business
Remote Working Environment based in the Southwest Ontario
Minimum 60% of Time in Field including Ability to Travel Overnight as Required
Valid Driver’s License with Fully Insured & Reliable Transportation
Must be Legally Able to Work in Canada
Must be of Legal Drinking Age
Physical Demands
Frequent Hand Motion to perform various duties
Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
Occasional Standing and Occasional Walking for short amounts of time to perform various duties
Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties
PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner
