Overview of the Role:
We’re on a mission to modernize insurance – making it simpler, more accessible,
and customer-first. The insurance industry is a $1T market that’s remained
largely untouched by the digital revolution, and PolicyMe is here to change
that. As a remote-first, Toronto-based startup with big ambitions, we’re looking
for a product leader to help us build the future of insurance in Canada – and
beyond.
We’re hiring a Product Designer, Webflow with strong visual and UX instincts,
and hands-on Webflow experience, to take full ownership of our marketing
website. In this role, you’ll design in Figma, build in Webflow, and
continuously optimize our site to support growth, brand, and conversion goals.
You’ll collaborate closely with the Growth, SEO, and Performance Marketing teams
to create high-quality landing pages, scalable templates, and engaging
interactive components.
This is a highly autonomous role where you’ll shape the first impression for
every PolicyMe visitor, ensuring our site is clear, trustworthy, and
user-friendly.
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What you'll be doing:
- Own the Marketing Website: Take full responsibility for the design, build,
and ongoing evolution of PolicyMe’s marketing site, ensuring it delivers a
clear, trustworthy, and conversion-friendly experience.
- Design in Figma: Translate briefs and ideas into clean, component-driven
designs, including landing pages, editorial templates, partner pages, and
interactive tools.
- Build in Webflow: Develop pages using our existing CMS structure and reusable
components, while creating new templates or modules when needed to support
growth and content initiatives.
- Collaborate Across Growth: Work closely with the Growth, SEO, and Performance
Marketing teams to deliver projects that align with brand, traffic, and lead
generation goals.
- Maintain & QA: Oversee releases, troubleshoot visual or functional issues,
and ensure every page is responsive, accessible, and polished across devices.
- Enhance the Design System: Identify opportunities to extend or refine
reusable patterns, improving build velocity and visual cohesion.
- Proactive UX & Research: Monitor site performance, run lightweight UX
research or A/B testing on underperforming pages, and recommend design or UX
improvements.
- Work with External Partners: Collaborate with engineering, external Webflow
developers, or agencies when net-new custom components or complex builds are
required.
- Support SEO & Content Goals: Implement layouts and components that enhance
readability, engagement, and technical SEO performance.
- Experiment & Innovate: Bring forward new ideas for interactive elements,
dynamic content, and AI-enabled features that improve the overall site
experience.
What we are looking for:
- 5+ years of experience as a Product Designer, UX/UI Designer, or similar
role, ideally with web or content-heavy products.
- Proven Webflow experience — building, launching, and maintaining marketing
sites (not just CMS content entry).
- Strong design skills in Figma, with a portfolio that showcases clean,
user-centric, and conversion-aware work.
- Solid understanding of responsive design, accessibility, and component-based
systems.
- Comfort making light HTML/CSS updates for styling and layout tweaks.
- Ability to manage multiple projects and priorities in a fast-paced,
collaborative environment.
- Strong communication and teamwork skills, with experience working
cross-functionally with marketing, content, and product teams.
- Proactive problem-solver who can identify opportunities, propose solutions,
and take projects from concept to completion.
Nice to haves:
- Startup or high-growth company experience, ideally in a marketing or growth
team environment.
- Experience collaborating closely with SEO and content teams to deliver
high-performing pages.
- Exposure to paid media landing page design, conversion rate optimization, and
A/B testing.
- Basic technical SEO knowledge.
Why join us:
- Generous PTO - 20 vacation days
- Access to stock options and a comprehensive benefits plan
- A remote-first team with company paid, in-person socials and the option to
work from our Toronto-based office
- Resources to help your professional development, including an L&D budget,
performance reviews twice a year and ongoing feedback to ensure you reach
your highest potential
- Work with an empathetic, high-performing team in a flexible, results-oriented
environment
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About PolicyMe:
At PolicyMe, we are Canada’s leading digital insurance solution, offering
straightforward and affordable financial protection for families from coast to
coast. Our product suite includes Life Insurance, Critical Illness Insurance,
and Health & Dental Insurance, all tailored to Canadians' evolving needs. We
also offer B2B2C solutions, partnering with organizations to provide seamless
digital insurance options. Founded by a team of insurance experts and technology
entrepreneurs, PolicyMe is committed to making insurance simpler and more
accessible. Since our launch in 2018, we have grown exponentially, selling over
$10 billion in insurance coverage to Canadians.
We are proud of the team we’ve built and are excited for those that are yet to
join us. We operate with a remote-first culture, attracting top talent from
across Canada. If you’re looking for a fast-paced, collaborative environment,
working alongside incredibly ambitious yet humble humans, we may be the right
place for you! To learn more, visit www.policyme.com [http://www.policyme.com/].
Commitment to Equal Opportunity:
PolicyMe is proud to be an equal opportunity employer. All applicants will be
considered for employment without attention to race, colour, religion, sex,
sexual orientation, gender identity, national origin, or disability status. We
thank all applicants for their interest, however, only those selected for an
interview will be contacted.
Accessibility Statement:
PolicyMe is dedicated to ensuring an accessible experience for all candidates.
If you require accommodations during the application process, please let us know
in the "Additional Information" section of the job application. We are committed
to working with you to provide support and make reasonable adjustments
throughout the process.
