Caseware is one of Canada's original Fintech companies, having led the global
audit and accounting software industry for over 30 years, with more than 500,000
users across 130 countries and available in 16 different languages. While you
might not have heard of us (yet) over 36,000 accounting and audit professionals
list Caseware as a skill on their LinkedIn profiles!
As the Manager, Paid Media, you will own the global strategy, and optimization
of all paid media campaigns across channels including search, social, display,
and programmatic. You’ll work closely with regional marketing teams, content,
brand, product marketing, and sales teams to align campaigns with business
goals, generate high-quality leads, and maximize ROI. This role will also lead
the execution of North America paid media campaigns and work with regional
counterparts to ensure seamless global execution of paid media campaigns.
?This is a full-time, permanent position.
?? Location: This position is available to all applicants residing and eligible
to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
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What you will be doing:
- Develop and execute multi-channel paid media strategies to drive awareness,
engagement, and pipeline growth globally.
- Provide strategic guidance to regional teams to ensure all global paid media
programs meet Caseware requirements and align to business goals and targets.
- Manage and optimize North America campaigns across Google Ads, Bing,
LinkedIn, Meta, programmatic platforms, and other relevant channels.
- Apply AI-powered solutions to automate and enhance campaign performance.
- Collaborate with content and creative teams to develop compelling ad copy,
visuals, and landing pages.
- Develop and deliver timely, insightful reports that clearly communicate
global performance and strategic opportunities.
- Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide
actionable insights and reporting.
- Lead and execute A/B testing strategies to improve campaign performance.
- Drive consistent and effective execution of audience segmentation,
conversion hygiene, budget pacing, frequency capping, and tracking.
- Build and execute creative 1:1,1: few and programmatic campaigns leveraging
intent data to reach prospects
- Monitor and analyze global performance of ABM programs, providing actionable
insights and optimizations based on engagement, pipeline influence, and
revenue outcomes
- Stay current on digital advertising trends, platform updates, and competitor
activity.
- Partner with Marketing Operations and RevOps to ensure accurate tracking and
attribution.
What you will bring:
- 5+ years of experience in paid media, preferably in B2B SaaS or tech.
- Proven track record of managing six-figure budgets and delivering measurable
results.
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid
platforms.
- Strong analytical skills and experience with tools like Google Analytics,
HubSpot, Salesforce, or similar.
- Excellent communication and project management skills.
- Experience with account-based marketing (ABM) is a plus.
- Familiarity with the accounting or audit industry is a bonus, but not
required.
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What's in it for you:
??Innovation is at our core. We work with cutting-edge technology in accounting
and financial reporting, constantly pushing the boundaries to create impactful
software solutions.
??We are committed to a collaborative culture, where your ideas are valued, and
knowledge sharing is encouraged within a supportive, inclusive team.
??Work-life balance is important to us. We offer flexible work options, remote
opportunities, and generous time-off policies to ensure a healthy work-life
balance.
??We offer competitive compensation, including a competitive salary and
comprehensive benefits such as health insurance and retirement plans.
??We are driven by impactful work. Your contributions directly affect how our
clients manage financial processes and drive their success.
??Recognition and rewards matter to us. We celebrate hard work through
recognition programs, performance bonuses, and opportunities for career growth.
??We embrace global opportunities. Work on international projects and
collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for
accounting firms, corporations, and governments. Our teams are continually
collaborating, innovating, and building upon our existing suite of products.
With a customer-focused mindset, we are building technology that is shaping what
the future of audits, financial reporting, and financial data analytics will
look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in
its next major growth phase as we double down on the people and products that
have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind,
we're dedicated to building teams as diverse as our customers in an equitable
and inclusive way. We welcome and encourage candidates of all backgrounds to
apply. Should you require accommodations or have any questions at any point
during the application or interview process, please e-mail our People Operations
team at talent@caseware.com.
Background Check:
Any candidates successful in obtaining an offer for a position will need to
successfully complete a background check through Certn.co which typically
includes an Identity Verification and Criminal Record Check. Executives and
Senior Managers will undergo a Soft Credit Check as well. Candidates residing in
the Netherlands and Germany are excluded from undergoing background checks via
Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate
communication from us will come from email addresses ending in @caseware.com and
our open positions are always listed on reputable job boards and on our website
https://jobs.lever.co/caseware. We will NEVER ask for payment or financial
information from you. If you receive an unsolicited job offer, proceed with
extreme caution.
