Caseware is one of Canada's original Fintech companies, having led the global
audit and accounting software industry for over 30 years, with more than 500,000
users across 130 countries and available in 16 different languages. While you
might not have heard of us (yet) over 36,000 accounting and audit professionals
list Caseware as a skill on their LinkedIn profiles!
As the Senior Manager, Web Properties, you will own the strategy, performance,
and continuous improvement of our corporate website and related digital
properties. Reporting to our Director of Growth Marketing, you’ll lead
cross-functional initiatives to enhance user experience, drive lead generation,
and ensure our web presence reflects our brand and business goals.
?This is a full-time, permanent position.
?? Location: This position is available to all applicants residing and eligible
to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
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What you will be doing:
- Define, lead and communicate a strategic roadmap, and execution for all web
properties, including the corporate website, microsites, and landing pages
that aligns with business objectives, brand positioning and customer
lifecycle
- Develop and oversee an intake and prioritization process for regional teams
to request web content pages, ensuring alignment with business goals and
efficient resource allocation.
- Collaborate with cross-functional teams, including designers, operations,
and product marketing to create a cohesive and impactful web experience that
supports business strategies and goals.Manage [http://goals.Manage] web
development resources (internal and/or external) to implement updates, new
features, and optimizations.
- Define and monitor key performance indicators (KPIs) related to conversion
rates, user engagement, and other relevant metrics to measure success Conduct
quality assurance (QA) checks on all website content to ensure functionality,
usability, and compatibility across various devices and browsers.Ensure
[http://browsers.Ensure] all web content is aligned with brand guidelines,
accessibility standards, and SEO best practices.
- Develop and execute comprehensive SEO strategies to improve organic search
rankings, traffic, and conversions
- Oversee CMS governance, content workflows, and site architecture.
- Develop strategies to convert visitors by deploying funnel optimization and
personalization across all web properties. Use A/B testing to continually
enhance the web acquisition funnel.
- Stay current on web trends, technologies, and compliance requirements (e.g.,
GDPR, WCAG).
What you will bring:
- 7+ years of experience managing B2B websites, ideally in SaaS or tech.
- Strong understanding of web technologies, CMS platforms (e.g., WordPress,
Contentful, Sitecore, Drupal), and front-end development principles.
- Experience with SEO (AHREFS, SEMRush), web analytics (Google Analytics, GA4),
A/B testing, and CRO tools (Hotjar).
- Proven ability to lead cross-functional projects and manage external vendors
or agencies.
- Excellent project management and communication skills.
- Proficiency in web analytics and performance reporting
- Familiarity with the accounting or audit industry is a plus, but not
required.
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What's in it for you:
??Innovation is at our core. We work with cutting-edge technology in accounting
and financial reporting, constantly pushing the boundaries to create impactful
software solutions.
??We are committed to a collaborative culture, where your ideas are valued, and
knowledge sharing is encouraged within a supportive, inclusive team.
??Work-life balance is important to us. We offer flexible work options, remote
opportunities, and generous time-off policies to ensure a healthy work-life
balance.
??We offer competitive compensation, including a competitive salary and
comprehensive benefits such as health insurance and retirement plans.
??We are driven by impactful work. Your contributions directly affect how our
clients manage financial processes and drive their success.
??Recognition and rewards matter to us. We celebrate hard work through
recognition programs, performance bonuses, and opportunities for career growth.
??We embrace global opportunities. Work on international projects and
collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for
accounting firms, corporations, and governments. Our teams are continually
collaborating, innovating, and building upon our existing suite of products.
With a customer-focused mindset, we are building technology that is shaping what
the future of audits, financial reporting, and financial data analytics will
look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in
its next major growth phase as we double down on the people and products that
have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind,
we're dedicated to building teams as diverse as our customers in an equitable
and inclusive way. We welcome and encourage candidates of all backgrounds to
apply. Should you require accommodations or have any questions at any point
during the application or interview process, please e-mail our People Operations
team at talent@caseware.com.
Background Check:
Any candidates successful in obtaining an offer for a position will need to
successfully complete a background check through Certn.co which typically
includes an Identity Verification and Criminal Record Check. Executives and
Senior Managers will undergo a Soft Credit Check as well. Candidates residing in
the Netherlands and Germany are excluded from undergoing background checks via
Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate
communication from us will come from email addresses ending in @caseware.com and
our open positions are always listed on reputable job boards and on our website
https://jobs.lever.co/caseware. We will NEVER ask for payment or financial
information from you. If you receive an unsolicited job offer, proceed with
extreme caution.
