At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances and consumer electronics to business innovations in digital signage and air conditioning.
As an industry expert, the Emerging Products Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the company’s short and long-term financial objectives.
The successful incumbent will be responsible for the end-to-end brand management responsibility of LG’s Emerging Products lines associated to the LG brand.
PRINCIPAL RESPONSIBILITIES:
Brand Leadership
Plan, develop and implement the brand strategy and marketing plans associated to LG branded line-up of products within the Canadian marketplace
Further elevate LG’s brand profile within the Emerging Products industry in Canada
Establish and grow the LG brand nationally across Canada
Effectively market LG Emerging Products to defined target segments
Brand and Digital Marketing
Work with the senior management team to develop and execute the overall marketing strategy, inclusive of media, public relations, and sponsorship plans, for the business to increase revenues and market share
Execute annual marketing campaigns designed to launch new products, improve sell-through, increase awareness, conversion, revenues, and market share
Oversee, develop, and approve creative content associated to the LG Emerging Products marketing strategy/tactics
Ensure all product touchpoints to the consumer are consistent with the company’s corporate guidelines and brand position
Review KPI’s and media reporting to optimize the overall marketing plans/strategy
Review website product pages to ensure brand, product, and feature accuracy
Trade Marketing
Direct co-branded marketing programs with retailers and dealers
Build relationships with retailers and dealers to develop and amplify marketing campaigns
Provide final approval on all co-branded creative assets and media plans
Complete store visits on a quarterly basis
Relationship Management
Effectively manage Creative, Media, and Public Relations agency relationships to ensure timely execution of marketing plans/tactics
Succinct completion of Creative, Media, and Public Relations agency briefings with the support of other internal stakeholders to ensure the campaign purpose, target customers, tactics, timelines and expected results are commonly understood
Work with Product Managers and Retail and Online channels to understand and support market share growth of the business
Develop and foster relationships with industry/influencer experts to support the business
Collaborate with in-store marketing manager and e-commerce teams to develop marketing materials, including promotional advertising, brochures, in-store posters, packaging, and other relevant materials
Planning
Own the annual LG branded marketing budget process
Set, track, and report on marketing performance metrics that demonstrate marketing ROI and customer engagement
Collaborate and develop marketing communications content
Collaborate and develop activities related to advertising, digital media, social media, public relations, sponsorships, tradeshows, and sales support
Direct product launches including marketing messages, product reviews and article placements
Analysis
Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights
Management of budget and processing of invoices on a monthly basis
KNOWLEDGE, SKILLS & ABILITIES:
Bachelor’s degree in Business, with focus in Brand or Digital Marketing, or other relevant discipline
Minimum of 7-10 years of brand management experience with demonstrated record of positive business results
Prior experience managing and energizing a broad range of advertising, media, promotion, and Public Relations agencies
Consumer marketing experience, specifically in the areas of content creation, brand strategy and positioning, marketing and media plan development, execution, and post-analysis, evaluating and advocating breakthrough new marketing programs
Strong relationship management skills, both internal and external, including the ability to respond effectively to sensitive inquiries or complaints
Strong analytical and time management skills, to a wide range of intellectual and practical problems
Superior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and other entities
Ability to pivot quickly in response to changing market dynamics and competitive activities.
Ability to prioritize multiple product categories within the business
The ability to professionally grow into broader responsibilities
A track record of leading marketing efforts in a customer service-oriented environment
History of presenting a fresh perspective to existing industries and products
Some domestic and international travel required (subject to prevailing regulations)
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.
Conditions of Employment:
It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.
Equal Opportunity Employer:
LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.
LG Electronics Canada, Inc. thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
