About KOHO
We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.
At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.
KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.
About The Role
We’re looking for a Product Marketing Manager to join our team for a role to work remotely based in Canada.
Reporting to the Director, Product Marketing, you’re going to be a part of a team that is the point of contact for all upcoming Product launches. Our ideal candidate is well-versed in all aspects of go-to-market strategies and branding, and is a whiz in product development and measurement. As the pivotal point-person between Marketing and Product, you can easily speak both languages and ensure smooth communication and delivery.
In parallel with the product managers who lead the app’s development, the Product Marketing Manager will be accountable for learning the product’s strategy, getting to know its customer, and developing the tools and campaigns that the company will use to introduce and sell this product to the market.
This role is highly strategic and creative, and requires someone who can leverage member insights, brand insights, and product data to build an innovative approach to messaging, creative, and tactics.
What You’ll Be Doing
Define our growth strategy and be the voice of the consumer to the Product team to determine the best launch strategies for each existing or new product launch and feature
Drive and develop market research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
Develop comprehensive marketing plans for the marketing team to execute on, in collaboration with brand, paid, lifecycle and content leads
Partnering with cross-functional leads on campaign development (briefing, feedback, production, optimization, reporting, retros etc..)
Quarterback cross-functional collaboration between product, marketing and the business teams to identify winning tactics across channels (owned and paid)
Drive impactful go-to-market launch strategies including messaging, positioning and branding/PR strategies
Work closely with the Product team to determine the best launch strategies for each existing and new product or feature release
Who You Are
Bachelor’s or Masters degree in business administration, commerce and/or marketing
3+ years experience in product marketing
Excellent time management and prioritization skills
Ability to work collaboratively and cross-functionally in a fast-paced environment
Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives
What’s in it for you?
?? Opportunity to shape the future of fintech and financially empower a generation of Canadians
?? Competitive compensation & equity
?? Fantastic, Deeply Engaged Team (check out our engagement scores here!)
?? Generous vacation + Wellness days + Flex Days + holiday closure
?? Remote-first environment + coworking support + yearly all hands retreat
?? Access to coaching & growth programs
?? Parental top-up & leave policies
?? Comprehensive health benefits
?? Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
KOHO is for builders.
If you’re energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you.
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@koho.ca.
Note: this posting is for an existing vacancy that we are seeking to fill.
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