About KOHO
We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.
At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.
KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.
About the Role
The Performance team is the engine powering KOHO’s user acquisition across Canada.
With a "User First" approach and a growth ownership mindset, they ensure KOHO is the go-to choice for Canadians seeking a smart, subscription-based alternative to traditional banking.
Each team member owns a key piece of the growth ecosystem - from organic to paid - and uses a blend of creativity, data, and experimentation to drive long-term customer value and brand growth.
You’re not just comfortable with ambiguity - you thrive in it. With at least 5 years of experience (ideally in high-growth startups or performance-driven agencies), you're looking to bring your deep expertise to a product-based company that values curiosity, experimentation, and real impact.
Key Responsibilities
Design, manage, and scale user acquisition campaigns across paid media channels - with a focus on Google, Meta, TikTok, and Apple Search, and other high-intent platforms.
Leverage AI-powered tools and automation to enhance audience segmentation, bidding, creative testing, and campaign optimization.
Formulate and execute digital acquisition strategies that optimize for CAC and maximize LTV, with an emphasis on subscription-based conversion models and retention-driven growth.
Continuously test creative (copy + visuals) through A/B experiments, ensuring campaigns evolve based on performance insights and audience behavior.
Build and maintain performance reporting dashboards, and present weekly insights across KPIs such as CPA, ROAS, conversion rates, and LTV.
Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modeling.
What You'll Need
5+ years of experience in performance marketing, ideally within high-growth startups or performance-driven agencies.
Proven track record of managing multi-channel performance campaigns with a strong focus on Meta, TikTok, Google Ads, and Apple Search.
Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization.
Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation.
Familiarity with AI marketing tools (e.g., for creative optimization, audience targeting, or predictive modeling).
Mobile app growth experience is highly desirable; fluency in French is a major plus.
What’s in it for you?
?? Opportunity to shape the future of fintech and financially empower a generation of Canadians
?? Competitive compensation & equity
?? Fantastic, Deeply Engaged Team (check out our engagement scores here!)
?? Generous vacation + Wellness days + Flex Days + holiday closure
?? Remote-first environment + coworking support + yearly all hands retreat
?? Access to coaching & growth programs
?? Parental top-up & leave policies
?? Comprehensive health benefits
?? Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
KOHO is for builders.
If you’re energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you.
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@koho.ca.
Note: this posting is for an existing vacancy that we are seeking to fill.
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