Job Title: Brand and Product Marketing Manager
Location(s): Downtown Toronto (presence at the office 5 days a week is
preferred, this position requires 20% travel to store locations)
Reporting to: Marketing Director
Brand and Product Marketing Manager
Be the Strategic Marketing Leader to bring UNIQLO to the next level
https://www.uniqlo.com/ca/en/ [https://www.uniqlo.com/ca/en/]
https://www.fastretailing.com/employment/en/
[https://www.fastretailing.com/employment/en/]
https://www.fastretailing.com/eng/about/
[https://www.fastretailing.com/eng/about/]
Are you driven by the power of great brands and exceptional products? Do you
thrive on bringing innovative, high-quality apparel to life for a diverse
audience? Uniqlo Canada is seeking a visionary and results-oriented Brand
Product Marketing Manager to lead our mission of making LifeWear accessible and
beloved across Canada. You will own the end-to-end marketing strategy for key
product categories and seasonal campaigns, translating our global brand vision
into compelling local narratives that resonate deeply with Canadian consumers.
UNIQLO is a global apparel retailer committed to changing the world through the
power of clothing. As part of Fast Retailing—one of the world’s largest retail
groups—we’re known for LifeWear: high-quality, functional, affordable clothing
designed for everyone, everywhere. With more than 2,500 stores worldwide, almost
30 stores in Canada, and strong growth ambitions in the Canadian market, UNIQLO
offers a unique opportunity to lead, influence, and grow with a
forward-thinking, performance-driven organization.
Position Overview:
This role within the Product Marketing team is responsible for establishing the
Uniqlo brand in Canada through communication of our brand values and iconic
products. In this role, the individual must collaborate with Global Marketing at
our Headquarters in Japan on marketing planning, creative development and local
adaptation for specific product categories. They will also be accountable for
the creation of the product specific Canada region marketing plan and localized
execution. The Marketing Manager will report to the Product Marketing Team
Director. They will interface with various teams including Global Marketing,
Merchandising, Visual Merchandisers, PR, E-Commerce, Digital Marketing and
In-store Marketing.
Key Responsibilities:
- Develop and execute product marketing strategies and plans on an
annual/seasonal basis
- Collaborate with Global Marketing to provide input on creative briefs for
seasonal product campaign development
- Provide direction and guidance on product shoot list and in-store asset
creation
- Lead product/project planning and execution in collaboration with other
departments
- Establish understanding of Uniqlo Lifewear with breakthrough communication
that elevates the brand and supports the key brand attributes through product
marketing communication
- Ensure optimized product marketing communication for the US consumer for all
product marketing materials
- Manage agency relationships and conduct briefings for marketing plan
development and execution
- Plan and execute in-store and in-market product marketing events
- Conduct business analyses and post marketing campaign reviews
- Support the training and development of junior and new marketing team
members
- Other related duties to be assigned by direct supervisor
Who you are:
- Bachelor Degree in Marketing, Business, Communications or related field
- Minimum 5 years’ experience working in the marketing/product marketing and/or
communications preferably within retail, fashion, apparel, consumer goods, or
a fast-paced agency environment
- Managerial and leadership experience to lead a team
- Experience in working for product marketing/communications
- Proven ability to develop insightful marketing strategies and flawlessly
execute integrated campaigns from concept to analysis
- A genuine interest in apparel, design, and innovation. Ability to translate
product features into compelling consumer benefits
- Exceptional written and verbal communication skills. Ability to craft clear,
persuasive, and on-brand narratives
- Deep empathy for the Canadian consumer and a data-driven approach to
understand their needs and behaviors
- Thrives in cross-functional teams and can influence others
- Ability to manage multiple priorities effectively in a fast-growing, global
organization
What We Offer:
- The opportunity to lead the brand and product marketing function of a
globally respected brand during a key growth phase in Canada
- Play a pivotal role in shaping globall loved brand within the exciting
Canadian Market
- A results-driven, entrepreneurial culture where your decisions drive real
business impact
- Competitive salary, performance bonus, and comprehensive benefits
- A high-visibility role with collaboration across global and regional
executive teams
- Career growth in a company that values ambition, innovation, integrity, and
performance
Join Us.
If you’re energized by the challenge of building a global brand locally and have
the drive to make LifeWear a staple in every Canadian wardrobe, we want to hear
from you!
UNIQLO Canada is an equal opportunity employer. Accommodations are available
upon request during the recruitment process.
We sincerely appreciate the interest and enthusiasm of all applicants. While
every application is carefully reviewed, only candidates whose qualifications
closely match the requirements of the position will be contacted.
ABOUT US
https://www.uniqlo.com/ca/en/spl [https://www.uniqlo.com/ca/en/spl]
Welcome to Uniqlo, where our journey from a single store in Hiroshima to a
global brand embodies the essence of Japanese simplicity and innovation. Our
founder, Tadashi Yanai, envisioned a company that transcends traditional
fashion, focusing instead on creating high-quality, functional clothing
[https://www.uniqlo.com/jp/en/contents/lifewear-magazine/] that serves the
everyday needs of people worldwide. This vision gave birth to our LifeWear
concept—apparel that is simple, yet essential; designed to make life better for
all
[https://www.uniqlo.com/ca/en/contents/power-of-clothing/024/?srsltid=AfmBOoq0VlLdtz5PrS1oDReIQtL3fw2t9mlrD10_Za8wbn9fPdZjtX3B].
As you embark on your journey with UNIQLO, know that you are joining a company
that never gives up. Every challenge we have faced has made us stronger,
smarter, and more determined to push boundaries. We are more than just a fashion
brand—we are a global movement driven by sustainability, purpose
[https://www.uniqlo.com/th/en/sustainability/mission/], discipline, and the
belief that great clothing can change lives
[https://www.uniqlo.com/th/en/sustainability/archive/].
Vision and Culture
At Uniqlo, we embrace the Japanese philosophy of continuous improvement. This
principle drives us to constantly refine our products and processes, ensuring
that we deliver clothing that offers new and unique value. Our commitment to
quality and innovation is evident in our fabric technologies, such as HEATTECH
[https://www.uniqlo.com/ca/en/women/innerwear/heattech?path=%2C%2C1080], which
provides warmth without bulk, and AIRism
[https://www.uniqlo.com/feature/airism/au/#:~:text=its%20breathtaking%20comfort.-,What%20is%20AIRism%3F,feelings%20and%20heats%20inside%20clothes.],
designed to keep you cool and comfortable. These advancements reflect our
dedication to enhancing the everyday experiences of our customers.
Our name, UNIQLO, is a blend of 'unique' and 'clothing,' symbolizing our mission
to provide distinctive apparel that meets universal needs. We believe in the
power of simplicity and strive to create designs that are both timeless and
accessible, allowing individuals to express their personal style
[https://www.uniqlo.com/ca/en/special-feature/utme?srsltid=AfmBOopCYJ9dn3ltDSDR3IHejh8Py9Pmgl1aWUnMQTln9HUGVI4EPjzs]
effortlessly.
We invite you to embrace our core values of simplicity, quality, and continuous
improvement. Together, we will continue to innovate and inspire, bringing the
best of Japanese craftsmanship and philosophy to wardrobes around the world.
Welcome to the Uniqlo family, where we are united in our pursuit of making
everyday life better through exceptional clothing.
[For internal use ONLY] #LI-POST
