At Backcountry, our mission is to connect people to their passions. Our four
online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim
to supply our customers with the gear, knowledge, and inspiration necessary to
get out there and chase down life’s greatest moments. We do this by providing
the biggest and best assortment of premium outdoor products, superior shopping
experience, personalized Gearhead expertise, lightning-fast and accurate
fulfillment, and inspirational, informative, and community-centered content.
We are building the next-generation AI operating system for retail—one that
automates the manual, streamlines the complex, and empowers teams to focus on
high-leverage work.
We are seeking an AI and Automation Analyst - PPC Marketing Campaigns to
architect and execute the next generation of performance marketing. This role
will lead the design and implementation of automation workflows, custom
GPT-based tools, and scripting to improve how paid search campaigns are run and
optimized, while also applying hands-on experience with Google Ads, Meta Ads,
and other PPC channels.
This role is challenging – above and beyond the day-to-day responsibilities,
you’ll have a big role within a fast-paced team.
This position will report into Marketing Leadership.
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What you get to do every day:
- Design, build, and maintain AI-driven automations and workflows for campaign
management, bid strategies, and audience targeting using tools like n8n, Chat
GPT
- Custom GPT’s, and Python. These will span tools like Excel, Looker, and Slack
as well as ad platforms like Google and Meta Ads.
- Launch and optimize campaigns across Google Ads, Meta Ads, and additional
platforms
- Apply AI-powered solutions to automate and enhance campaign performance,
budget allocation, keyword management, and reporting
- Prototype fast, iterate faster – ship working automation MVP’s within days,
not months
- Continuously improve platform tooling by standardizing and evolving internal
libraries of reusable automations and GPT’s
What you bring to the role:
- 2–4 years of hands-on experience in paid search, PPC, or digital marketing
campaign management
- Hands-on experience building workflow automations using tools like n8n.io
[http://n8n.io], Zapier, Make.com [http://Make.com], Retool, or similar
- Deep fluency with generative AI tools, including ChatGPT and prompt
engineering
- Proficiency with Google Ads, Meta Ads, and other major ad platforms
- Experience integrating multiple systems (e.g., Google Ads, Slack, Looker)
into cohesive flows.
- Comfortable with light scripting, API calls, or working with low-code
platforms.
- Excellent communication and collaboration skills
- A mindset of experimentation, velocity, and constant improvement
What’s in it for you? Joining Backcountry isn’t just about having a seat at the
table—it’s about helping redesign the table entirely. You’ll be challenged,
stretched, and supported as you grow faster than you thought possible. In
addition to competitive compensation, we offer:
- Executive Access: Work directly with brand CEOs and senior leadership,
solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the
market. From automation to prompt engineering, you’ll build a modern tech
stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater
responsibility, new challenges, and leadership opportunities across our
portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match,
medical/dental/vision and a variety of supplemental policies, and employee
discounts at our portfolio companies
What our interview process looks like:
- ??Step 1: If you align with our vision and meet the qualifications, we’ll
reach out to schedule a conversation and introduce Backcountry.
- ??Step 2: You’ll complete a short AI or product-building challenge so we can
understand how you approach problems and execution.
- ??Step 3: Participate in deep-dive interviews with Backcountry leadership
focused on your experience, product mindset, and operational thinking.
- ??Step 4: Offer. We’ll move fast for the right candidate.
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Our preference is for candidates who reside near our hub in Toronto, Ontario.
The CSC family of brands provides equal employment opportunities to all
employees and applicants for employment and prohibits discrimination and
harassment of any type without regard to race, color, religion, age, sex,
national origin, disability status, genetics, protected veteran status, sexual
orientation, gender identity or expression, or any other characteristic
protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for
qualified individuals with disabilities in our job application procedures. If
you need assistance or an accommodation due to a disability, please contact
hrbenefits@cscshared.com [hrbenefits@cscshared.com]. #LI-Remote
