The Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products. Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you! The Opportunity Canopy Growth is now looking for a Customer Marketing Manager to be a key asset in growing our business. Reporting to the Director, Marketing, the successful candidate in this hands-on role will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. Responsibilities Partner with the national account managers/directors, product teams, PR, supply chain, legal/ RA teams, and retailer partners to develop and deliver impactful, innovative marketing programs across multiple emerging categories and brands Own the development of the high-level guiding strategy as well as the execution of shopper/brand/trade marketing programs Develop marketing program sell decks and meet with the cross-functional commercial teams to sell in programs Develop annual activation calendar at a brand/format and account level while leveraging insights developed by the consumer & shopper insights teams Integrate retailer and shopper feedback and insights into national campaigns 7 brand strategy Develop national tent pole events, in collaboration with brand and agency partners, that are relevant to retailers and target shoppers Drive support for new product launches through the commercial planning process and articulating needed information from the brand teams to develop activation plans and point of sale materials Own the creative development for evergreen and seasonal point-of-sale material, including fixtures and general marketing collateral, in collaboration with the point-of-sale coordinator, category management, and shopper insights Manage marketing agency relationships for select brands, develop agency briefs, create and own detailed workback schedules for projects to ensure timelines are met Develop retailer and distributor promotional bundles, in collaboration with sales, to drive new product acceptance and velocities on shelf Lead post event analysis in collaboration with the media buying and sales teams to optimize future programming, maximize ROI, and determine tactics/channels that will drive the maximum growth Manage annual budgets, including creation, management, and reconciliation on a monthly, quarterly, and annual cadence Manage, build, and communicate on-going brand scorecards, their opportunities & risks to cross-functional partners & stakeholders on a monthly, quarterly, and annual cadence Other duties as assigned Experience Ideal candidate would have 5+ years’ experience working in a fast-paced consumer packaged good company in a brand, trade, shopper marketing or sales role Thorough knowledge and experience developing shopper/brand/trade marketing annual programs as well as point of sale creative development and production fundamentals Experience managing agency relationships, developing creative briefs, and providing creative feedback Past experience or desire to work in a fast-paced environment with a significant amount of autonomy to develop strategic plans and lead execution internally and with account partners Experience in project managing with cross-functional teams and developing workback schedules. Budget development and tracking experience Bachelor’s Degree preferred Other Details This is a remote position based out of Ontario however, other candidates within Canada will be considered. We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks. CANOPY GROWTH, DEDICATED TO UNLEASHING THE POWER OF CANNABIS TO IMPROVE LIVES. Our mission is an expression of what we value, and what we’re building towards. At Canopy, we are channeling the power of this extraordinary plant – to build an organization made with intention and de?ned by purpose, serving as a new model for a transformational industry. Our vision comes to life through our objectives: harnessing the power of the plant, building a best-in-class CPG company, and fostering a purpose-driven atmosphere. These objectives push us to take on big challenges, to live our ideals, and to ?ght for the meaningful changes we know are possible. With an approach grounded in our responsibility – to use cannabis to build a better world, to inspire our team members, and to advance social justice – we are focused on achieving our ambitious goals. A NOTE ON RECRUITMENT FRAUD Please be advised that recruitment fraud has affected a number of companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment. Canopy Growth Corporation, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. If you are asked for payment of any kind from a recruiter, contact your local police department as this is very likely to be fraud. If you believe you may be the victim of recruitment fraud, please reach out to us at canopyjobs@canopygrowth.com and report any issues to the Canadian Anti-Fraud Centre. Let's grow together! Don't delay, apply today. Didn’t find a job but still interested in exploring a future career with us? Share your information with us so that we can keep you in mind!
