Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary: We are currently seeking a Performance Marketing Manager to join our Performance Marketing Team in Toronto. This role is very hands-on and collaborative; experience working as part of a team that builds campaigns using Paid Media ad platforms is required. What your team does: The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels. Who you are: You are a results-driven performance marketing professional with a proven history of delivering data-driven, impactful campaigns. You excel at using analytics to uncover insights and improve performance. You are a skilled collaborator, able to work cross-functionally across time zones. You are known for your organizational and communication skills, you manage multiple priorities effortlessly. You thrive on challenges, see them as opportunities for growth, and are excited to join a close-knit team helping Clio achieve new levels of success while advancing your own career. What you’ll work on: Paid Media: Build & manage campaigns and audiences on Paid Media Channels such as Meta, LinkedIn, Reddit, etc. Experimentation as we launch new ad channels Create lead gen forms within ad platforms and integrate them with marketing automation tools Participate in the ad creation process process via collaboration with the content and creative teams Collaborate with Demand Generation, Customer Marketing, Product Marketing) to support their strategic plans Update weekly performance reports Data & Measurement: Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunities Develop innovative marketing ideas using research and data insights Provide insights and actionable recommendations through regular reporting What you may have: 4+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms Experience of driving campaign optimization via campaign analysis and insights. 1+ year in a B2B environment (driving MQLs for a sales team) 1+ year using a project management platform such as Asana Familiarity with Salesforce or other CRM tools Experience launching / testing new channels Serious bonus points if you have: Experience using AI tools to improve workflows and free up time on repetitive tasks Working knowledge of Marketing Automation tools such as Marketo #LI-Hybrid What you will find here: Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture. Some highlights of our Total Rewards program include: Competitive, equitable salary with top-tier health benefits, dental, and vision insurance Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days. $2000 annual counseling benefit RRSP matching and RESP contribution Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years The full salary range for this role is $77,900 to $91,600 to $105,300 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis. We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency. Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs. Learn more about our culture at clio.com/careers Disclaimer: We only communicate with candidates through official @clio.com email addresses. About Clio At Clio, we are on a mission to transform the legal experience for all. As the world's leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Through the cloud, we believe that we can help create a more inclusive legal community and a more equitable legal system. We are an award-winning team that has been recognized as one of Canada’s Best Managed Companies, Canada’s Most Admired Cultures and has topped Fast Company’s list of Most Innovative Companies. In line with our mission, we’ve been up to some big things, including becoming a multi-product company, launching a $1 million COVID-19 Legal Relief Initiative, and most recently, securing a US$110M Series E funding round and a USD $1.6B valuation. This is a historic moment in the growth of legal technology! As the first legal practice management unicorn globally, and one of only a handful of Canadian unicorns, this is only the beginning. If you’ve ever wanted to do the best work of your career, while having a meaningful impact in the lives of others, then Clio is the place for you.
