VetStrategy is the leading veterinary network in Canada, with veterinary practices, 24-hour emergency care, and specialty hospitals coast-to-coast. We have developed and refined a model for supporting our practices across the country. Being part of VetStrategy is about being part of something bigger—an ever-growing community where we connect person-to-person and skill-to-need, united by a common purpose of healthy animals, happy owners.
Job Summary
We are seeking a data-driven, customer-obsessed Manager, Social Media to develop and execute organic social and community management strategies and tactics. This role will play a pivotal part in developing and honing our practices social presence, engagement and elevate our Brand.
Key Responsibilities
Practice Support: Provide ongoing social media support to veterinary practices across our network including, but not limited to: designing & delivering social assets, 1:1 support through Practice Manager/Operations Director meetings, campaign support for key initiatives, ad-hoc/crisis support as needed, etc.
Social Media Strategy & Execution: Manage and curate our Social Media content calendar, aligning seasonal themes and content across the year, encouraging quality & quantity of activity.
Newsletter & Content Ideation: Create and distribute monthly newsletter to Practices, additionally provide content examples and thought starters for practices to socialize amongst their base. Similarly create/oversee content & strategy for corporate entity.
Social Media Monitoring & Health: Continually monitor our owned social landscape, including the tracking and reporting of KPI’s, predominantly focusing on Compliance, Content, Brand consistency & more.
Cross-functional Support: Support various departments & teams, with particular emphasis on Corporate Communications, CSR and Veterinary Practices (1:1 meetings with Practice Managers/Operations Directors as required); providing strategic guidance, content review and scheduling.
Skills & Qualifications
3-5 years of experience managing social media for a high-growth brand or agency
Proven track record of growing and engaging social audiences across platforms
Strong eye for design, copy, and digital storytelling
Hands-on experience with tools like Canva, Figma, CapCut, Sprout, or Hootsuite
Comfortable owning performance KPIs and adjusting strategy accordingly
Nice to have: Experience with paid social, influencer marketing, or UGC strategy.
“Proud pet parent-energy" is appreciated and encouraged.
Additional experience
Leadership Experience: Minimum of 3 years of experience in Marketing.
Organizational Skills: Strong organizational and time-management skills, with the ability to manage multiple priorities and meet deadlines.
Communication Skills: Excellent written and verbal communication skills, with the ability to interact effectively with clients, staff, and external partners.
Critical Thinking: Proven ability to analyze complex situations, identify key issues, and develop effective solutions. Demonstrates strong problem-solving skills and the capacity to make well-informed decisions under pressure.
Education: Bachelor's degree/college diploma in Marketing/Communications/Business Administration or a related field preferred.
