The Company
Versaterm is a global public safety solutions company helping agencies transform
how they serve their communities. Since 1977, we’ve been building an ecosystem
of intuitive tools designed for public safety agencies, forensic labs, court
systems, schools and other institutions. Through purposeful integrations and a
selective growth strategy, we focus on improving workflows to help our customers
achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to
customer success. As we continue to grow and expand our ecosystem, you’ll have
the opportunity to contribute to solutions that enhance community safety and
transform the future of public safety technology. If you’re passionate about
making a meaningful difference, we’d love to hear from you.
The Role
As a Product Marketing Manager, you will play a pivotal role in shaping
go-to-market strategies, driving product adoption and influencing revenue
growth. You’ll lead the development of compelling product positioning and
messaging, orchestrate cross-functional initiatives and serve as a strategic
partner to Sales, Product and Customer Success teams. This role demands a blend
of strategic thinking, market insight, and executional excellence to deliver
high-impact marketing programs across channels.
You will own the end-to-end lifecycle of marketing campaigns, from ideation to
performance analysis, leveraging both account-based and traditional marketing
approaches. You’ll also be responsible for creating solution-specific content,
enabling sales teams and ensuring brand consistency across all touchpoints. As a
subject matter expert, you’ll stay ahead of industry trends and translate
insights into actionable strategies that elevate our market presence.
What You Do
- Strategic Positioning & Messaging - Develop differentiated product
positioning and messaging frameworks that resonate with target audiences and
support business growth across verticals
- Cross-Functional Leadership - Partner closely with Product, Sales, Events and
Operations to align marketing initiatives with business priorities and
product roadmaps
- Campaign Ownership - Lead the design and execution of integrated,
multi-channel marketing programs, with a focus on account-based marketing
initiatives that align with sales to accelerate growth within target
accounts. Develop and implement retention marketing programs to increase
customer engagement, adoption and lifetime value
- Content Strategy & Development - Create high-impact content, including sales
enablement tools, thought leadership assets, presentations and content
tailored to buyer personas and stages of the funnel
- Sales Enablement - Collaborate with Sales Enablement to deliver playbooks,
competitive intelligence and customer stories that empower revenue teams
- Brand Stewardship - Ensure consistent brand representation across all
marketing assets, events and customer communications
- Performance Analytics - Monitor campaign performance, analyze KPIs and ROI,
and provide actionable insights to improve marketing effectiveness
- Market Intelligence - Stay informed on industry trends, competitor movements
and customer needs to inform product positioning and marketing strategy
- Thought Leadership - Represent the voice of the product in internal and
external forums, contributing to webinars, events and customer engagements
What You’ll Bring
- 10 + years of experience in product marketing, preferably in B2B SaaS or
technology sectors; experience in the public safety industry is a strong
plus
- Proven success in launching and scaling marketing campaigns that drive
measurable business outcomes
- Deep understanding of demand generation, buyer journeys and ABM strategies
- Exceptional storytelling and communication skills, with the ability to
simplify complex concepts
- Strong project management skills and ability to juggle multiple priorities in
a fast-paced environment
- Strategic thinker with a data-driven mindset and a bias for action
- Collaborative team player with experience influencing cross-functional
stakeholders
- Proficiency in CRM, CMS and marketing automation platforms (Salesforce,
Pardot/MCAE, Marketo preferred)
- Familiarity with Adobe Creative Suite and Microsoft Office tools
- Bachelor’s degree in business or marketing
This position requires a security clearance from the Government of Canada.
Candidates must be legally authorized to work in Canada and must successfully
obtain and maintain a Reliability security clearance. Please note that specific
customer contracts may impose additional security verification requirements.
Obtaining and maintaining all required security clearances is a condition of
employment. For more information on the Government of Canada's security
screening process, please visit Public Services and Procurement Canada
[https://www.canada.ca/en/public-services-procurement.html].
Equal Opportunity
Versaterm is committed to building and supporting inclusion, diversity, and
equity, and sustaining a barrier-free environment. Accommodations are available,
on request, throughout all aspects of the selection process. These principles
apply to the terms and conditions of employment at Versaterm. For detailed
information on our accessibility policies, please contact info@versaterm.com.
