Job Description What is the opportunity? Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBC's International Banking and Newcomers Segments. This role combines Digital Marketing Campaign Execution and Web Channel Management. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for International Banking and Segments team. As the Channel Manager, you'll optimize the website and landing pages, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen. What will you do? Campaign Execution: Translate marketing strategies into impactful digital campaigns for International Banking and Newcomers Segments, coordinating builds and providing strategic recommendations on leveraging digital assets and channels. Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with target audience. Channel Management: Own the International Banking and Newcomers website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience. Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making. Collaboration & Communication: Build strong relationships with internal (Digital, Product, and Marketing teams) and external agencies, becoming a trusted digital SME for segments initiatives. Present recommendations and data analysis to stakeholders and senior management, effectively communicating the value of digital initiatives. Innovation & Growth: Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiencies. What do you need to succeed? Must-have: Bachelor's degree or College diploma in Business/Marketing/Technology. Digital-first and analytical mindset and work ethic. 5+ years of digital marketing experience. 3+ years experience leading digital sites. Exceptional client, project, and vendor management skills. Strong collaboration, presentation, written, and verbal communication skills. Experience with content, usability, information architecture, accessibility, and privacy. Proficiency in Google Analytics. Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization. Technical skills: FTP Dev/staging/prod environments Working knowledge of HTML/CSS/JavaScript Nice-to-have: Experience in the financial services industry. Ecommerce, marketing, or digital product ownership experience. Agency experience. Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights. Experience leveraging Generative AI tools for content creation and design. Work Arrangement: This role requires a 4-day in-office presence per week to foster collaboration and teamwork. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-09-23 Application Deadline: 2025-10-04 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
