Caseware is one of Canada's original Fintech companies, having led the global
audit and accounting software industry for over 30 years, with more than 500,000
users across 130 countries and available in 16 different languages. While you
might not have heard of us (yet) over 36,000 accounting and audit professionals
list Caseware as a skill on their LinkedIn profiles!
As the Director of Growth Marketing – North America, you will be responsible for
developing and executing regional marketing strategies that drive new customer
acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand
generation initiatives across digital channels, optimize the marketing funnel,
and collaborate closely with sales, product marketing, and regional leadership
to deliver measurable growth.
❗This is a full-time, permanent position.
📍 Location:
This position is available to all applicants eligible to work in Canada and
residing in Toronto, Ontario. This is a hybrid role, working from office 3 days
a week from our Downtown, Toronto office.
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What you will be doing:
- Own the North American growth marketing strategy with a focus on new business
acquisition.
- Plan and execute integrated omnichannel campaigns to include email, webinars,
paid media, sponsored events and account-based marketing (ABM).
- Develop ICP and key personas for region to architect efficient and effective
buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce
CAC.
- Localize global campaigns and messaging to resonate with North American
audiences.
- Manage regional marketing budget and allocate spend across channels for
maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL,
MQLs, pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer
needs and market trends.
- Stay current on competitive landscape, industry trends, and regional
regulations.
What you will bring:
- 8+ years of experience in B2B marketing, with a focus on demand generation
and new business growth.
- Proven success in driving pipeline and revenue in North American markets,
ideally in SaaS or tech.
- Deep expertise in digital marketing channels, marketing automation (e.g.,
HubSpot, Marketo), and CRM (e.g., Salesforce).
- Strong analytical skills and experience with performance reporting and
attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience in the accounting or audit industry is a plus, but not required.
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What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting
and financial reporting, constantly pushing the boundaries to create impactful
software solutions.
▪️We are committed to a collaborative culture, where your ideas are valued, and
knowledge sharing is encouraged within a supportive, inclusive team.
▪️Work-life balance is important to us. We offer flexible work options, remote
opportunities, and generous time-off policies to ensure a healthy work-life
balance.
▪️We offer competitive compensation, including a competitive salary and
comprehensive benefits such as health insurance and retirement plans.
▪️We are driven by impactful work. Your contributions directly affect how our
clients manage financial processes and drive their success.
▪️Recognition and rewards matter to us. We celebrate hard work through
recognition programs, performance bonuses, and opportunities for career growth.
▪️We embrace global opportunities. Work on international projects and
collaborate with a diverse, global team.
About Caseware:
Caseware's cutting-edge software products are meticulously designed for
accounting firms, corporations, and governments. Our teams are continually
collaborating, innovating, and building upon our existing suite of products.
With a customer-focused mindset, we are building technology that is shaping what
the future of audits, financial reporting, and financial data analytics will
look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in
its next major growth phase as we double down on the people and products that
have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind,
we're dedicated to building teams as diverse as our customers in an equitable
and inclusive way. We welcome and encourage candidates of all backgrounds to
apply. Should you require accommodations or have any questions at any point
during the application or interview process, please e-mail our People Operations
team at talent@caseware.com.
Background Check:
Any candidates successful in obtaining an offer for a position will need to
successfully complete a background check through Certn.co which typically
includes an Identity Verification and Criminal Record Check. Executives and
Senior Managers will undergo a Soft Credit Check as well. Candidates residing in
the Netherlands and Germany are excluded from undergoing background checks via
Certn.co
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate
communication from us will come from email addresses ending in @caseware.com and
our open positions are always listed on reputable job boards and on our website
https://jobs.lever.co/caseware. We will NEVER ask for payment or financial
information from you. If you receive an unsolicited job offer, proceed with
extreme caution.
