Your Opportunity at ARC’TERYX:
As the Senior Global Brand Manager - Trail at Arc’teryx, you own the global
positioning and direction of the brand across our Trail activity category. As
the business’ industry expert, you are a leader within the brand marketing team,
ensuring the perspectives of the endemic trail community are represented and
integrated across the brand. You apply your in-depth knowledge of the sport to
influence the global brand strategy and key storytelling calendar, ensuring
regional integration and brand consistency. Your strategic product positioning
and clear GTM strategies and briefs create global brand energy through key
products, innovations and stories.
Above all, you are deeply connected to the trail community, understanding every
nuance of the sport – events, athlete mindsets, brand and product.
This role can be hired remote and will require regular travel into the North
Vancouver headquarters. Business operations occur in the Pacific time zone.
Meet Your Future Team:
The Brand Marketing team is the direct connection between the guest and the
Arc’teryx brand through content and experience. We work in lockstep with our
Regional Brand Marketing, Creative, Communications, Sports Marketing, Community,
and Operational Teams, as well as our Partners and Agencies to create
experiences and tell stories that are relevant, thought-provoking and true to
who we are.
\n
If you were in the Senior Global Brand Manager – Trail role now, here are some
of the core activities you would be doing:
- Driving and maintaining the long-term strategy and positioning across the
trail category.
- Influencing the direction of the brand within trail across the organization,
working in lockstep with design and product merchandizing to drive growth
within the category
- Strategic thinking and relationship building, working with partners across
the business to bring the brand vision to life within your category
- Supporting the development of the global GTM strategy, seasonal brand
objectives and key product briefs
- Leading integration of the strategy across global and regional marketing
channels and partners, including but not limited to brand narrative, sports
marketing, partnerships, public relations, events and community
- Fostering close collaboration with the product design team and regularly
attending design meetings and insights sessions
- Leveraging consumer insights, market trends and competitive analysis to
inform and drive strategic decisions
- Cultivating and maintaining relationships with key industry leaders and
external partners to maximize influence and collaboration
- Representing the brand at industry events and distilling information and
trends to share back across the business
Here are some of the things you could be working on in the future:
- Leading global strategy for a year-round trail calendar
- Partnering on a 5-year events and partnerships roadmap to support strategic
goals
- Rising as a leader across the organization, using your endemic voice to
ensure long term authenticity in the business
Are you our next Senior Global Brand Manager – Trail?
- You have a bachelor’s degree in Marketing, Advertising, Communications or a
related field
- You have 8+ years of relevant experience within a global organization and a
deep understanding of brand and product marketing in the outdoor industry
- You are authentically connected to and acutely aware of the outdoor industry,
technical outdoor product, and are connected to the culture of outdoor sport,
specifically within the trail community
- You have a proven track record of building successful strategic marketing
plans within brand and/or product marketing
- You are a relationship builder and people connector – you have proven
experience working and connecting with people from the outdoor industry
across the globe
- You have an entrepreneurial mindset – you enjoy thinking outside the box and
search for solutions or improvement to any situation
- You have strong awareness of the Arc’teryx brand, product and consumer
- You remain highly flexible and creative when faced with ambiguity
- Your passion for work is paralleled by your passion for getting outside
\n
$125,000 - $156,000 a year
A reasonable estimate of the pay range is CAD$125,000 - CAD$156,000 at the time
of this posting. Within the range, individual pay is determined by factors such
as job-related skills, relevant experience, education and/or training.
Please note that the range details above reflect the base pay only and does not
include our competitive bonus program and benefits that we offer.
\n
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of
inclusivity where voices are heard, people are seen, and values are respected.
We care about the uniqueness of our applicants, employees, and guests, and we do
so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while
also having the added benefit of helping make our business better. We believe
inclusion helps us to create a healthier, happier workplace, drive creativity
and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and
fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and
that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the
world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
