Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for
error is small. For us to have the greatest impact on the world, we need to be
laser focused on our core mission, which is...
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a
focus on making successful and happy customers by providing them with an
incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know
that it’s the small things that make the biggest impact and that emails and
landing pages are where the rubber hits the road when it comes to Marketing
Automation. We change the way Marketers work by making them more efficient,
while improving conversion rate of their campaigns and helping them stay on
brand.
Oh, and we have a bit of fun while doing it, too!
THE ROLE: PRODUCT MARKETING MANAGER
We’re looking for a strategic and creative Product Marketing Manager to join our
Marketing team. In this role, you’ll craft compelling narratives, drive
go-to-market strategies, and build sales enablement programs that showcase the
impact of Knak’s products.
You’ll work at the intersection of Product, Sales, and Marketing—turning
technical features into simple, engaging stories that resonate with enterprise
customers and help drive adoption, expansion, and revenue growth.
We are seeking a Product Marketing Manager who will be instrumental in
developing engaging stories and effective sales materials for Knak.
This position involves close collaboration with teams across Marketing, Product,
and Sales to deeply understand the needs and challenges of our clients. Using
these insights, the ideal candidate will craft strategic messaging and content
aimed at driving business growth, support sales, and boosting product use among
our customers.
KEY RESPONSIBILITIES:
- Strategic Communication: Develop compelling communication strategies for new
product initiatives. Work closely with product management, marketing, and
sales, to create a cohesive and powerful message.
- Marketing Campaigns: Oversee the creation and execution of comprehensive
marketing campaigns. This includes managing the campaign from conception to
completion, utilizing both digital and traditional channels to maximize reach
and impact.
- Sales Support: Provide the sales team with the tools and resources they need
to effectively showcase the product's value. This involves crafting
presentations, case studies, and demos that are specifically designed to
enhance sales efforts.
- Content Development: Generate a variety of content to bolster marketing and
sales activities. Responsibilities include writing insightful articles,
creating engaging videos, and preparing detailed whitepapers and case studies
that underscore the unique advantages of the product.
- Market Insight: Engage in detailed market and competitive analysis to
understand industry trends and competitive positioning. Use this information
to strategically differentiate the product in the marketplace, highlighting
its unique benefits to the target audience.
QUALIFICATIONS
- Experience in Product Marketing: Over five years of dedicated experience in
product marketing, boasting a verifiable history of effectively launching and
scaling products. Adept at navigating the complexities of product lifecycle
management and achieving market success.
- Outstanding Communication Abilities: Possesses exceptional writing and
communication skills, with a talent for crafting engaging and insightful
content that connects with diverse audiences. With an enthusiastic approach
to writing, they excel in translating complex ideas into clear, compelling
narratives, ensuring messages are conveyed persuasively across diverse
platforms.
- Education: Holds a Bachelor’s degree in Marketing, Business, or a closely
related discipline, providing a strong theoretical and practical foundation
in key marketing concepts and strategies.
- Marketing Operations Expertise: Has practical experience in marketing
operations, possibly from working directly in that area. Holds certifications
in key marketing automation platforms such as Marketo, Salesforce Marketing
Cloud, Eloqua, and Pardot, showcasing a solid grasp and ability to use these
technologies effectively.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and
growth. Culture is our number one pillar because we know that is at the core of
building a strong company that can build amazing products and delight our
customers. We do this with a laser focus on hiring the right people who are
smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged
by Ottawa’s Best Places to Work 2024
[https://obj.ca/here-are-ottawas-best-places-to-work-in-2024/]! We show our
investment in our people through our competitive salaries, equity in the
company, great benefits, paid vacation, Life leave days (because life happens),
team lunches and off-sites, and most importantly our commitment to YOUR career
growth.
If this sounds like something you’re looking for, then we’d love to hear from
you!
If you don’t see yourself fully reflected in every job requirement listed on the
posting above, we still encourage you to reach out and apply. Research has shown
that women and underrepresented groups often only apply when they feel 100%
qualified. We strongly encourage applicants of all genders, ages, ethnicities,
cultures, abilities, sexual orientations, and life experiences to apply. Knak
believes in creating an inclusive, barrier-free working environment. If you
require ANY accommodation to the interview process please contact
culture@knak.com [culture@knak.com].
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