ABOUT US
Ada is an AI customer service company whose mission is to make customer service
extraordinary for everyone. We're driven to raise a new standard of quality
customer service at scale, enabling enterprise companies to deliver experiences
that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise
with powerful AI agent management technology to accelerate businesses’ AI
maturity to keep them ahead of the curve. With Ada, 83% of customer
conversations—and counting—are effortlessly resolved through automation, giving
teams more time back, companies more resources to focus on growth, and customers
more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion
interactions for leading brands like Square, YETI, Canva, and Monday.com
[http://monday.com/], saving millions of hours of human effort. Backed with over
$250M in funding from tier-one investors including Accel, Bessemer, FirstMark,
Spark, and Version One Ventures, Ada is a pioneer in the management and
application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal
growth. That’s why our values are rooted in driving progress and continuous
improvement. If you’re ambitious and eager to grow, Ada could be the place for
you.
Learn more at www.ada.cx [http://www.ada.cx].
As a Senior Product Marketing Manager at Ada, you’ll play a pivotal role in
shaping how our AI-powered customer service solutions are positioned and adopted
across enterprise organizations. You’ll drive go-to-market success by developing
differentiated messaging, launching new capabilities, and enabling our
customer-facing teams. With a strong understanding of the AI technology
landscape, CCaaS (Contact Center as a Service), and CX, you’ll help ensure Ada’s
offerings are aligned with the evolving needs of modern customer service
organizations.
About you
- 7+ years of B2B SaaS product marketing experience within the enterprise
segment, ideally in domains such as AI applications, CCaaS, CX, or contact
center technology.
- Proven track record working across cross-functional workstreams including
product management, marketing, customer success, and revenue teams.
- Experience bringing technical or AI-driven products to market and enabling
internal teams with clear, compelling messaging and tools.
- Strong customer-centric, data-driven mindset with exceptional verbal and
written communication skills.
- A compelling storyteller with a strategic, analytical approach and the
ability to confidently present at conferences, webinars, and customer
meetings.
- Highly organized with the ability to prioritize multiple concurrent projects,
all while maintaining a high bar for quality and execution.
Outcomes
- Product positioning and messaging: Craft compelling, differentiated messaging
and positioning that resonates across verticals and personas. Ground your
narratives in market research, competitive analysis, and customer insights,
and ensure they are consistently reflected in sales tools, campaigns, and web
content.
- Successful launches: Lead cross-functional go-to-market efforts for product
launches, driving launch execution and post-launch adoption metrics. Partner
closely with product, sales, brand, and marketing teams to define and deliver
campaigns that accelerate product adoption.
- Resonant storytelling: Ensure every campaign, launch, and GTM initiative
reflects a deep understanding of the customer service audience, continuously
informed by market research, win/loss analysis, and customer interviews.
- Sales enablement: Empower sales and CX teams with tailored collateral (eg.
battlecards, customer case studies, data sheets, pitch decks, and competitive
briefs), equipping them to confidently position Ada’s AI capabilities against
traditional and emerging players.
- Customer advocacy: Cultivate relationships with key customers to source
feedback, capture impactful stories, and turn them into compelling proof
points and references for marketing and sales efforts.
- Feedback loops with product: Act as the voice of the market within Ada,
ensuring that customer feedback, competitive dynamics, and adoption insights
continuously influence Ada’s AI product roadmap.
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BENEFITS & PERKS
At Ada, you’ll not only build extraordinary products but also thrive in an
environment designed for your success. We prioritize your well-being, growth,
and work-life balance. Here’s what we offer:
BENEFITS
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and
life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and
lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved
ones.
PERKS
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local
hub.
- Learning & Development Budget: Invest in your long-term growth goals and
skills.
- Work from Home Budget: Equipping you with the tools and support for a
seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the
industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language
models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the
future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
Thank you for your interest in joining us at Ada. Due to the high volume of
applications, we will only contact candidates whose qualifications match closely
to the requirements of the position. We appreciate the time you have invested in
learning more about us.
