The Opportunity:
We’re seeking a Director of Marketing who is deeply analytical,
consumer-obsessed, and thrives at the intersection of data, creativity, and
execution. You will own our full-funnel marketing strategy and execution across
both digital and offline channels, with a focus on driving scalable customer
acquisition and long-term brand equity.
You’ll report directly to the CEO and work closely with Product, Sales, and
Operations to craft compelling narratives, target the right customers, and drive
measurable growth.
What You Will Do:
- Own the growth marketing strategy for Jetson, including budget allocation,
campaign design, execution, and measurement across all acquisition channels.
- Lead a data-first marketing approach, analyzing customer acquisition costs
(CAC) and conversion funnels to continuously optimize performance.
- Craft and execute multi-channel campaigns, including performance marketing
(Google, Meta, Reddit), OOH (billboards, transit), direct mail, local radio,
and community activations.
- Leverage consumer psychology to shape positioning, messaging, and creative
across all touchpoints.
- Build and evolve the Jetson brand, as we scale nationally in the US and
Canada to bring electrification to more homeowners.
- Collaborate cross-functionally with Product and Ops to ensure a seamless
customer journey from awareness to activation to retention.
- Build and mentor a high-performing marketing team as we scale.
What You Bring:
- 10+ years of marketing experience with at least 3 years in a leadership role,
ideally in a consumer services or marketplace company.
- Proven track record of scaling a consumer brand beyond $50M in annual
revenue.
- Demonstrated success in performance-driven marketing, with deep expertise in
online channels (Google, Meta, Reddit) and offline channels (OOH, direct
mail, radio).
- Experience marketing local or hyper-local services, with an understanding of
how to drive awareness and conversion in specific geographies.
- Deep understanding of consumer psychology, with a sharp instinct for
messaging, branding, and behavioural triggers.
- Strong analytical skill set; experience with Hubspot and leading analytics
and attribution tools is a plus.
- Actively uses current AI tools in marketing workflows and can provide real
examples of how AI has been applied to increase efficiency, personalization,
or performance.
- Hands-on, will be expected to execute directly with a minimal team on day one
and expected to be exceptionally resourceful in finding ways to reach more
consumers with highly focused budgets.
Why Jetson:
- Be part of a mission-driven company shaping the future of home wellness
- Work with a team of sharp, driven, and genuine people
- Competitive compensation package including equity
- Excellent benefits, flexible PTO, and in-person work environment in beautiful
North Vancouver, BC, nestled between the north shore mountains and the
Pacific Ocean.
Job Type: Full-time
Pay: $120,000-$165,000 CAD plus equity
Benefits:
Dental care
Extended health care
Vision care
Life Insurance
Disability Insurance
Education Support
Work Location: In-person in North Vancouver, BC.
