Department: Brand Marketing
Reports to: Senior Vice President, Brand Marketing
Location: North Vancouver, B.C.
Your opportunity at Arc’teryx:
As our VP, Global Brand Management at Arc’teryx, you will lead a dynamic team of
leaders responsible for shaping the brand’s reputation, telling our most
authentic story, and developing our presence and positioning on a global scale.
You will be instrumental in creating and driving global brand strategies that
communicate our most important values and connect our brand to the outdoor
communities many diverse audiences. Your leadership will help guide Arc’teryx
into the future through expert strategic positioning and management of our brand
narrative.
This role is ideally based out of our North Vancouver office and is open to
hybrid work.
Meet your team:
You and your team of direct reports will partner closely with Product Design,
Product Planning/Merchandising, Executive Leadership, Consumer Engagement
functions, Regional Marketing, Brand Creative, and Brand Communications to
execute the Arc’teryx brand strategy, both within the organization and
externally with our guest. You will lead and drive the evolution of our
cross-functional strategic input, Brand GTM process, enable key design and
innovation stories, and empower creativity across the business through clear
strategic planning. We will look to you for thoughtful disruption in the way we
think, act, and show up for our guest.
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If you were a VP, Global Brand Management now, here are some of the core
activities you would be doing:
- Driving vision and leadership for a diverse team of strategists, brand
managers, athlete program management, and relationship builders
- Acting as a North Star for our internal functional counterparts as the keeper
of global strategic positioning
- Building, managing, evolving, and owning key gates within our global GTM
process
- Fostering close collaboration with cross-functional teams, including
Marketing, Design, Product, and Commercial
- Leveraging consumer insights, market trends, and competitive analysis to
inform and drive strategic decisions
- Overseeing the creation of resonant, innovative brand campaigns that amplify
Arc'teryx's presence across all channels
- Working with our Brand Intelligence team to establish performance metrics and
KPIs to gauge the impact of brand initiatives, and continually refine
strategies based on data-driven insights
- Championing a culture of belonging within the brand management function,
embedding Arc'teryx's values into all aspects of brand strategy
- Cultivating and maintaining strong relationships with key external partners,
agencies, and stakeholders to maximize collaboration and influence
- Setting strategic direction and maintain close partnership with our regional
brand leaders to drive consistency around the globe
- In collaboration with design, helping enable creativity and innovation to
reach new market segments
- Executing on how we interact with our community, social and environmental
partnerships
- Building the future of our athlete programs and developing a foundation for
how we impact their lives
- Owning strategic brand collaborations and how they tie into our vertical
future
- Presenting strategy and product stories at all key stage gate meetings to
excite and inspire stakeholders
- Setting the global benchmark for how we build our brand through major
community investment, storytelling, and partner/athlete relationship
Are you our next VP, Global Brand Management?
- You are acutely aware of the outdoor industry, technical outdoor product, you
are connected to the culture of outdoor sport, and understand the
highest-level of mountain athlete performance
- You’ve built a successful career on collaborating and inspiring ideas that
have led to major brand advancements in the outdoor industry (both vertical
and wholesale)
- You have 10 - 15 years’ experience leading a similar function for an apparel
brand
- You have a proven track record in developing and leading the execution of a
multi-year business strategy
- You have strong business acumen with the ability to lead in a complex matrix
business environment
- You have proven people leadership skills and the ability to build, coach and
guide a diverse and high performing team
- You have strong influential leadership, able to partner easily with the
ability to drive alignment across diverse cross-functional stakeholders at
all levels of the business
- You set a clear vision, align your team around common objectives, and foster
commitment to these objectives
- You have a strong awareness of the Arc’teryx brand, product, and consumer
- You understand the retail and digital landscape including the latest trends
and innovations
- You are proactive in identifying the root cause of issues and developing
solutions through your growth mindset
- You seek the best (not necessarily the easiest) solutions, with an unwavering
commitment to do what is right
- You inspire breakthrough thinking and strive for continuous improvement
- You remain highly flexible and adaptable when faced with ambiguity
- Your passion for your work is paralleled by your passion for getting outside
and living it
- You have exceptional leadership and communication skill and are able to work
effectively across a global business
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$224,000 - $308,000 a year
A reasonable estimate of the pay range is CAD$224,000 - CAD$308,000 at the time
of this posting. Within the range, individual pay is determined by factors such
as job-related skills, relevant experience, education and/or training. The upper
end of the range is typically reserved for candidates with demonstrated
expertise that is above job requirements or who bring exceptional directly
transferable experience.
Please note that the range details above reflect the base pay only and does not
include our competitive bonus program and benefits that we offer.
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Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of
inclusivity where voices are heard, people are seen, and values are respected.
We care about the uniqueness of our applicants, employees, and guests, and we do
so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while
also having the added benefit of helping make our business better. We believe
inclusion helps us to create a healthier, happier workplace, drive creativity
and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and
fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and
that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the
world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
