Department: Commercial – Ecommerce
Reports to: Manager, Lifecycle Strategy
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX:
As the Omnichannel Lifecycle Strategy Lead, you will lead CRM efforts that
deepen guest engagement across our mobile app and in-store environments, with a
primary focus on building and scaling app lifecycle programs. You will own the
strategy for app onboarding, engagement, and retention journeys, leveraging CRM
data, behavioral triggers, and predictive modeling to deliver personalized,
relevant experiences. You will also help shape our data collection strategy,
identifying key guest signals such as shopping preferences, favorite stores,
favorite activities, product ownership, and in-store interactions that can
enhance segmentation and drive more meaningful, individualized experiences
across email, app, and SMS.
You will also support retail acquisition efforts by helping to standardize guest
data collection at point of sale (POS) and integrating that data into CRM for
personalized outreach. Your role will bridge cross-channel communication and
data strategies to grow our list, activate key segments, and increase customer
lifetime value.
This role is based out of our North Vancouver office and is open to hybrid
remote work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
At Arc’teryx, the CRM team is focused on meaningful, data-led relationships with
our guests. We build lifecycle strategies across email, app, and SMS to ensure
every communication enhances the guest journey and reflects our values. You will
work closely with Lifecycle, App, Retail, and Data teams to align
communications, optimize acquisition, and drive measurable retention outcomes.
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If you were in the Omnichannel Lifecycle Strategy Lead role now, here are some
of the core activities you would be doing:
- Leading the strategic regionalization and versioning of guest journeys by
leveraging insights from retail data, insights, and country-specific data to
deliver tailored lifecycle marketing experiences that resonate with local
audiences and drive conversion
- Supporting retail acquisition efforts by helping define and scale CRM data
collection at POS (email, app downloads, preferences)
- Collaborating with Data Cloud and Unified Guest Profile (UGP) teams to
integrate data and enable cross-channel personalization
- Leading the medium-term lifecycle strategy for the Arc'teryx app, including
onboarding, reactivation, and retention journeys
- Developing app messaging that leverages CRM data (RFM, LTV, segmentation) to
deliver personalized and relevant experiences
- Identifying key moments in the guest app journey and building communications
to support engagement, conversion, and loyalty
- Partnering with the App and Data teams to improve CRM-triggered push
messaging and segmentation logic within Braze
- Driving zero- and first-party data collection in the app to support future
personalization use cases
- Supporting retail campaigns with coordinated app and email messaging
strategies that reinforce brand connection
- Recommending and implementing automated CRM journeys and A/B tests across
app, SMS, and email
- Reporting on lifecycle KPIs including app engagement, repurchase rate, churn,
and conversion
Here are some of the things you could be working on in the future:
- Orchestrating lifecycle journeys across app and email channels, including
retail and e-commerce touchpoints, to deliver cohesive cross-channel
experiences
- Expanding the use of predictive models, engagement scoring, and real-time
data to power personalized app journeys
- Supporting the CRM roadmap for in-store CRM activation and data integration,
especially for guest acquisition and loyalty
Are you our next Omnichannel Lifecycle Strategy Lead?
- You have a Bachelor’s degree in marketing, Data Science, Business, or a
related field; advanced degree preferred
- You have 5+ years of experience in CRM, digital marketing, or lifecycle
management, particularly in the retail or e-commerce industry
- You possess a strong knowledge of CRM or ESP tools, data architectures, and
marketing automation platforms, with experience in Salesforce tools
(Marketing Cloud, Einstein, Experience Cloud) and app communication platforms
(Salesforce, Braze, Leanplum)
- You are proficient in reporting tools such as Power BI, Adobe Analytics,
and/or Google Analytics
- You have proven experience with A/B testing, predictive modeling, and data
analysis
- You have excellent analytical skills with the ability to interpret complex
data sets and derive actionable insights
- You have demonstrated ability to strategize and implement personalized
marketing initiatives
- You are passionate about customer-centered strategies and building meaningful
guest relationships.
- You are always thinking in the shoes of the guest
- You consider initiatives that work globally and for the long term
- You believe in innovative, creative, and methodical approach to
problem-solving
- You are a strong communicator who can work with cross-functional teams
- You are highly flexible and adaptable when faced with ambiguity
- You can effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best solutions with an unwavering commitment to do what is right
- Your passion for your work paralleled by your passion for getting outside and
living it
- You have passion for pursuing audacious goals
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$94,000 - $129,000 a year
A reasonable estimate of the pay range is CAD$94,000 - CAD$129,000 at the time
of this posting. Within the range, individual pay is determined by factors such
as job-related skills, relevant experience, education and/or training. The upper
end of the range is typically reserved for candidates with demonstrated
expertise that is above job requirements or who bring exceptional directly
transferable experience.
Please note that the range details above reflect the base pay only and does not
include our competitive bonus program and benefits that we offer.
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Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of
inclusivity where voices are heard, people are seen, and values are respected.
We care about the uniqueness of our applicants, employees, and guests, and we do
so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while
also having the added benefit of helping make our business better. We believe
inclusion helps us to create a healthier, happier workplace, drive creativity
and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and
fair treatment in alignment with our values.
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that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the
world.
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Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
