The Senior Marketing & Communications Specialist is responsible for supporting
and executing marketing and communications initiatives that enhance the
organization’s visibility, brand awareness, and lead nurture/generation efforts.
This role involves content development, campaign creation, development of
digital assets, event promotion, collaboration with internal teams, partners
(for co-marketing) and vendors, and reporting on marketing materials & campaigns
effectiveness (with digital marketing manager). Overall, this role will
contribute to shaping strategic marketing communication planning and ensure
cohesive and compelling messaging across channels at Alimentiv.
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Responsibilities
- The role will require a combination of the following:
Marketing Communications & Content Creation (40%)
- Support the content development (creatives concepts, messaging and content)
of integrated marketing campaigns across digital and print channels.
- Project management of all marketing communications from development to
measurement of success of all assets: interviews with key subject matter,
editing, review, approval and archival.
- Collaborate with graphic designer to ensure alignment of visuals with
messaging and brand standards for all campaigns, social medias and other
assets needed.
- Work with different key stakeholders and business line to lead development,
creative direction and execution of campaigns and marketing assets – as
needed.
- Track the development of GTM marketing assets to support expansion commercial
strategies.
- Write, edit, and proofread marketing copy for various formats including
brochures, social media, blog posts, email campaigns, advertisements, videos,
press releases and presentations.
- Develop concepts and storyboards for videos and interviews and recommend new
digital assets.
- Develop a social media calendar and write all social media posts for
LinkedIn, X and other social media channels. Recommend social media content
strategy and assess impact with digital marketing manager.
Digital Strategy & Demand Generation Content (30%)
- Maintain content and collaborate with internal stakeholders’ and business
lines to create and update website content.
- Write copy for lead generation campaigns (marketing automation) and outreach
campaigns with Inside Sales.
- Assist with lead generation initiatives in collaboration with the Digital
Marketing Manager and Inside Sales to develop appropriate gated content.
- Ensure all digital content reflects current offerings, corporate messaging,
and brand guidelines.
- Manage the optimization of content for SEO with digital marketing manager.
Event Promotional Campaigns (20%)
- Develop promotional content and advertising plans for all conferences and
activities.
- Manage a calendar of promotional events: webinars, road shows, special events
(open-houses, ATRC) and promotion.
- Liaise with external event organizers and vendors to develop impactful media
promotion at events.
Operations & Administration (10%)
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Track campaign marketing expenses and maintain documentation for budget
reporting.
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Manage content project management dashboards.
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Evaluate and recommend new vendors/agencies (content writing, graphic design,
video, photos).
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Maintain with graphic designer an inventory of marketing
materials/collateral.
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Build and maintain an organized spreadsheet/database of communications
material archives and copy text.
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Route materials through different review processes and record approval.
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Note this role may require occasional travel to London or EU offices,
occasional conference travel may also be required (~10% travel requirement)
Qualifications
- Essential:
- 4-6 years' minimum of related experience in a marketing/communications role,
Certificate/diploma/Bachelor's in related field
- Strong communication skills, exceptional attention to detail, and skilled at
working with highly technical and scientific content
- B2B marketing experience required
Preference given to candidates:
- Global experience in a contract research organization (CRO), working with
clinical trials content
- EST-time zone preferred due to nature of work
- Marketing automation experience (Hubspot, etc.)
- Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn,
etc.
- Project Management of campaigns - Monday.com [http://Monday.com], Asana,
Smartsheet, or related
- Demonstrated experience in dashboarding, metrics, and analytics
- Experience providing a consultative approach to stakeholders on messaging and
method of delivery
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$69,000 - $115,000 a year
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