What are we building?
At Hard Rock Games, we’re not just making games, we’re crafting experiences that
connect people, deliver thrills, and celebrate the spirit of Hard Rock. As the
social casino gaming arm of Hard Rock Digital, our teams shape every stage of
the journey from concept to launch to live operations, giving our teams the
ability to innovate, experiment, and make real impact.
With the backing of a globally recognized brand, we combine the agility of a
startup with the reach of an entertainment powerhouse. Here, creativity thrives,
ideas scale, and careers grow.
We’re looking for passionate creators, builders, and innovators to join us in
shaping the future of free-to-play gaming. Let’s play hard.
What’s the position?
We are seeking a data-driven, strategic, and creative Senior User Acquisition
Manager – Paid Media to lead and scale our performance marketing efforts across
multiple paid channels including Paid Social, Ad Networks and DSPs. You’ll own
the end-to-end strategy, execution, and optimization of user acquisition
campaigns that drive growth and maximize ROI.
This is a high-impact role at the intersection of media buying, analytics,
creative strategy, and cross-functional collaboration. You’ll play a key part in
shaping the growth trajectory of our gaming apps and the Hard Rock Games brand.
Key Responsibilities
-
Develop & execute UA strategies across key paid media platforms (e.g., Meta,
Google Ads, TikTok, Programmatic, YouTube, ASA) to acquire high-value users
efficiently in line with Hard Rock Games portfolio growth strategies.
-
Own campaign planning, execution, and daily campaign optimization, ensuring
performance goals (e.g., CPA, ROAS, LTV) are met or exceeded.
-
Manage a multi-million-dollar budget constantly adjusting our paid media
channel mix to grow revenue.
-
Full accountability for forecasting, pacing, and performance reporting for
your campaigns.
-
Run structured creative testing in partnership with the creative team and
select agency partners using insights to inform future iterations and channel
best practices.
-
Collaborate closely with Product, Data Analytics, Design, and CRM teams to
align acquisition efforts with lifecycle marketing and retention goals.
-
Drive any necessary reporting, tracking and attribution improvements in
collaboration with Data Analytics and Technical Data teams. Demonstrable
knowledge of navigating SKAD/SKAN data schemas is a plus.
-
Stay ahead of platform changes, algorithm updates, and competitive trends to
maintain cutting-edge execution.
-
Represent Hard Rock Digital professionally with all 3rd parties ensuring
premium partnerships with key vendors.
What are we looking for?
-
5–7+ years of hands-on user acquisition experience with a focus on
combinations of paid social, search, video and display channels.
-
Proven track record of profitably scaling paid media campaigns in a
high-growth environment, ideally in gaming or direct-to-consumer app
products.
-
Deep understanding of performance metrics (CPA, ROAS, LTV, retention, etc.)
and attribution models.
-
Proficiency in analytics tools (e.g., Excel, Looker, GA4, AppsFlyer, Adjust)
and A/B testing frameworks.
-
Strong strategic thinking with a performance mindset and test-and-learn
mentality.
-
Experience managing media budgets >$500k per month is a plus.
-
Excellent communication skills and ability to influence cross-functional
stakeholders.
-
Passion for growth marketing, experimentation, and data.
Preferred Experience
-
Background in mobile app marketing, gaming, subscription services, or
e-commerce.
-
Demonstrable expertise with MMPs, SKAdNetwork, and post-iOS14 attribution.
-
Experience with creative briefing, UGC/influencer-led ads and video ad best
practices.
What’s in it for you?
We offer our employees more than just competitive compensation. Our team
benefits include:
-
Competitive pay and benefits
-
Flexible vacation allowance
-
Hybrid/Remote working
-
Startup culture backed by a secure, global brand
Roster of uniques
We care deeply about every interaction our customers have with us, and trust and
empower our staff to own and drive their experience. Our vision for our business
and customers is built on fostering a diverse and inclusive work environment
where regardless of background or beliefs you feel able to be authentic and
bring all your talent into play. We want to celebrate you being you (we are an
equal opportunity employer).
