Sales Manager (Contract)
Be at the Heart of Hamilton’s Biggest and Most Exciting Events
The Hamilton Convention Centre by Carmen’s is more than just a venue—it’s one of
Canada’s premier full-service, privatized event spaces, right in the vibrant
core of downtown Hamilton. As the city’s largest event venue, we’re known for
delivering exceptional, large-scale experiences that bring people together for
everything from corporate conferences to star-studded galas.
Whether you’re working behind the scenes, welcoming guests, coordinating events,
or serving with polish, your role helps make these extraordinary moments
possible. Join a team where every day is fast-paced, dynamic, and filled with
the thrill of hosting Hamilton’s most memorable occasions.
As part of Carmen’s Group, you’ll be supported by a company with over 40 years
of hospitality excellence—and empowered to contribute to a legacy of
unforgettable events. If you’re ready to be part of something big, the Hamilton
Convention Centre is the place to grow your career and make an impact.
Why Work for Carmens Group?
- Flexible Scheduling
- Career coaching & growth
- Great Place to Work Certified (2022-2024)
- Named Best Workplace in Canada & Hospitality/Retail
- Perks & Benefits
- Pay on Demand – get paid when you need it
- Global Hotel Discounts for your travels
- Comprehensive Group RRSP & Health Benefits
- Staff discounts at our restaurants
- Wellness Programs & Staff Events
- Clear Opportunities to Grow into Leadership Roles
- Employee Recognition Programs celebrating your achievements and milestones
- Referral Bonuses when you bring great talent to the team
- Safe, inclusive and supportive workplace culture
Join a company that values your growth, wellbeing and passion – where your
career is supported every step of the way.
As the Sales Manager your primary responsibility will be on proactively sourcing
and closing new business for the Hamilton Convention Centre. You will manage
incoming inquiries, build relationships with new and existing clients, and use
your sales expertise to convert leads into booked events. Your focus will be on
corporate clientele and large scale functions, ensuring communications, tours
and proposals reflect the quality and professionalism of our brand.
Key Responsibilities Include:
- Proactively hunt for new sales leads through outbound outreach, networking,
cold calling and industry events
- Attract and secure new avenues of business by selling the City of Hamilton as
a destination in addition to our facility
- Work with the City of Hamilton’s Tourism department to submit applications to
host a variety of city wide events
- Cultivate relationships with key decision makers, businesses and associations
in Hamilton and surrounding markets
- Generate and close event sales opportunities for corporate and large scale
clients
- Conduct client consultations and site tours to present venue options and
offerings
- Prepare and present customized proposals and contracts; follow up to secure
bookings
- Respond promptly and professionally to inbound event inquiries
- Use upselling techniques to maximize revenue and client value
- Maintain accurate records of sales activity
- Meet or exceed sales targets and KPIs
- Represent the Hamilton Convention Centre at tradeshows, business networking
events and meetings with Tourism Hamilton and other industry partners
- Keep up with industry trends, competitor offerings and best practices to stay
ahead of the market
Qualifications:
- Post-secondary education in Business, Hospitality, Event Management, Tourism,
Communications, or a related field
- CPSA certification or CEM, CMP, CMM designation considered an asset
- 5 + years experience in business to business sales, preferably in the
hospitality, events, tourism or corporate services sector (associations, not
for profit, and Government)
- Proven ability to prospect and secure new business
- Demonstrated success in B2B sales with a focus on events or service based
industries
- Experience selling to corporate clients and high volume event organizers
- Proven ability to manage multiple projects and deadlines simultaneously
- Strong hunter mentality – motivated by targets and new client acquisition
- Strong interpersonal, presentation and negotiation skills
- Highly organized
- Confidence in cold outreach and initiating new business relationships
We are Carmen’s Group—a proud Hamilton-born hospitality company with a mission
to create extraordinary memories. Our venues include Carmen’s Event Centre, The
C Hotel by Carmen’s, The Lakeview, fig&lemon, The Arlington Hotel, The Good
Earth Winery, and the Hamilton Convention Centre by Carmen’s.
Together, we’re shaping the future of Southern Ontario’s event and culinary
scene—one unforgettable experience at a time.
If you’re a passionate service professional who thrives in fast-paced event
environments and takes pride in creating unforgettable guest experiences, this
is your moment.
Apply today and let’s deliver something extraordinary—together.
Carmens Group makes certain there is an equal employment opportunity for all
employees and applicants for employment. Carmens Group will strive to provide
accommodation to persons with disabilities in the recruitment process upon
request. If you are selected for an interview and you require accommodation due
to a disability during the recruitment process, please notify People & Culture
upon scheduling your interview.
