About Recast:
Recast Software, located in Minneapolis, MN, empowers organizations to better
manage and support users and devices. Our mission is to simplify the work of IT
teams and enable them to create highly secure and compliant environments. Our
software does this by seamlessly integrating with existing IT infrastructure to
quickly remediate issues, ensure compliance, enhance security, and maintain
clear visibility across all devices. Recast is a rapidly growing software
company with its solution being used by thousands of enterprise organizations in
more than 125 countries, impacting millions of devices and (more importantly)
the people who use them.
About the Role:
Do you have expertise in the end user computing landscape and the modern
workspace? And are you looking to leverage your engineering knowledge, including
endpoint and application management, into an impactful role helping
organizations understand the value of modernizing their application delivery and
users' digital experience? Recast Software is looking for a modern workspace
subject matter expert to join our marketing team as a Technical Marketing
Manager to create and deliver content supporting go-to-market efforts for our
Application Workspace product line.
Reporting to the Director of Marketing, this role sits at the center of product,
marketing, and sales—turning technical product expertise into compelling
messaging, positioning, sales enablement, and technical content that drives
demand, adoption, and revenue.
You’ll partner closely with Product, Sales, Growth Marketing, and Web & Brand
teams to define the product’s market fit, craft the story, and ensure we
communicate its value clearly to our core IT audience and our global partners.
This is a hands-on and strategic role ideal for someone who thrives on turning
technical capabilities into market-winning narratives.
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What You’ll Do:
- Serve as a subject matter expert in end user computing and application
deployment within marketing, building our technical content strategy and
creating marketing assets.
- Create high-impact technical content: how-to videos, product demo recordings,
blog posts, tutorials, solution briefs, customer case studies, webinars, and
more.
- Create real world scenarios in Application Workspace to showcase state of the
art technologies, like MSIx deployments, MSIx AppAttach, Azure virtual
desktop environments, Citrix migration scenarios, applications management
(patching and delivery), and best practices for application configuration.
- Deliver content that compares and contrasts Application Workspace features
with traditional application management and patching, such as workspace
management solutions like Ivanti and SCCM.
- Translate technical product capabilities into clear, engaging narratives for
IT professionals.
- Collaborate with Product, Growth Marketing and Sales to support product
launches, campaigns, and enablement assets for end users and global partners.
- Collaborate with Product to deeply understand product capabilities, use
cases, and the competitive landscape, while partnering on launches,
competitive teardowns, and scenario guides (integrating with VDI, automated
deployment, etc.)
- Own the end-to-end content production process—from scripting and recording to
editing, publishing, measuring effectiveness, and iterating.
- Leverage expertise to share market trends, customer feedback, and competitor
activity to inform product positioning and strategy.
- Monitor content performance and adjust strategy based on engagement and
feedback, as well as review content for technical accuracy.
What You've Done:
- 3+ years of experience in a technical role with End User Computing (EUC),
modern workspace technology, or application deployment (e.g. VMware, Citrix).
- 3+ years experience with application delivery.
- Experience creating technical content, at least internal documentation.
- Excellent writing and storytelling skills with the ability to simplify
complex topics.
- Highly collaborative and comfortable working cross-functionally internally as
well as with strategic partners.
What Stands Out:
- Experience supporting product launches, sales enablement, and demand
generation.
- Experience with product marketing and sales enablement.
- Blog and/ or video content experience.
- Experience with application packaging and deployment at scale, e.g. MSI,
MSIX, Intune, Azure Virtual Desktop etc.
- VDI expertise: Citrix CVAD/DaaS or VMware Horizon/ Omnissa, including
FSLogix, App Layering/App Volumes, and image management (MCS/PVS or
equivalent).
- Hands on experience with Microsoft modern workspace technology like Intune
and MECM.
- Experience with MacOS management.
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What We Value:
• We take initiative. We have a culture of ownership and progress over
perfection. We proactively drive outcomes with self-motivation and
determination. We deliver results that matter for our customers and our team.
• We get curious. Curiosity moves us forward. We ask questions, try new things,
and learn from mistakes. Challenges are opportunities to explore creative
solutions that benefit our customers and drive continuous improvement.
• We work together. We appreciate the power of diverse perspectives. Through
open communication, we help one another and leverage our collective expertise
for better outcomes. We build trust through teamwork.
• We embrace change. Change is inevitable; we meet it with agility and
resilience. We navigate with courage and find possibility in uncertainty. We
adapt for the future, shaping our path with purpose.
• We choose empathy. We aim to deeply understand the needs of our customers and
one another - it's the foundation of our relationships. We assume positive
intent and practice mutual respect. We prioritize a culture of belonging because
success is a shared journey.
What We Offer:
• The salary range for this position is $90,000-$125,000 USD for US candidates
and $100,000-$136,000 CAD for Canadian candidates. Additionally, cash
compensation for this role includes 7.5% annual discretionary bonus potential.
Salary may vary based on experience, skills, and geographical location.
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave
Why we love working at Recast:
It takes great people across an entire company to build great tools. As a
growing start-up, every employee has an opportunity to make a huge impact on our
business, as well as ample opportunities to learn and grow. We are a
people-first culture with passionate, talented, and supportive teammates. We are
committed to making every employee feel respected and valued. We recognize to
bring our best selves to Recast, it’s important for everyone to nurture their
lives outside of work.
Recast provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, color, religion, creed,
gender, sex (including pregnancy, childbirth, and related medical conditions),
sexual orientation, gender identity, national origin, age, disability, genetic
information or characteristics, marital status, familial status, veteran or
military status, status regarding public assistance, membership or activity in a
local commission, or any other protected status in accordance with applicable
federal, state, local, and international laws.
