Description
Shape the Digital Future of Canadian Communities
Join our team and what we'll accomplish together
Drive transformative growth as the strategic architect behind TELUS' nationwide fibre expansion - one of Canada's most ambitious connectivity initiatives. You'll masterfully connect big-picture national marketing vision with authentic, grassroots community engagement, creating meaningful impact where it matters most.
Own the entire journey from innovative concept to successful market launch, while building lasting relationships that accelerate our footprint across diverse territories. This role offers the unique opportunity to blend strategic thinking with hands-on execution, directly influencing how millions of Canadians experience next-generation connectivity.
What makes this role exceptional:
Lead high-impact initiatives that transform entire communities
Bridge corporate strategy with real-world community needs
Drive measurable growth in Canada's fastest-expanding telecom program
Build your expertise across the full marketing and expansion lifecycle
Make a tangible difference in connecting underserved areas
Ready to leave your mark on Canada's digital infrastructure while advancing your career in one of the country's most dynamic growth areas?
What you’ll do
Strategic Planning & Execution:
Drive strategic planning with National teams to translate strategy into market execution
Own end-to-end marketing plans across all lifecycle stages
Coordinate sales + marketing activations to maximize penetration and growth
Ensure seamless strategy-to-execution alignment across the organization
Community Marketing & Demand Generation:
Lead localized demand generation
Manage stakeholder relations with influencers
Execute comprehensive community planning and support initiatives
Deploy AI and data-driven execution strategies
Channel Enablement & Performance Management:
Deliver customized channel playbooks with training and advertising oversight
Build and lead high-performance sales teams
Drive execution discipline through scorecards and governance frameworks
Manage agency partnerships and reporting standards
Insights & Reporting:
Provide real-time reporting to enable strategic decision making
Support funnel management and optimize customer journeys
Champion marketing's contribution to core KPIs
Apply customer-first approach to all journey components
Qualifications
What you bring
7+ years marketing/sales leadership with multi-channel expertise
Strong commercial acumen: penetration analysis, ARPU optimization, churn management, cost per premise metrics
Marketing and community engagement experience
Proven ability to translate strategic vision into tactical execution
AI and data-driven marketing execution experience
Marketing automation, CRM systems, and analytics platforms
National systems integration
Agency management and vendor relationships
Advanced Excel/PowerBI for reporting and analysis
Build and lead high-performance teams in matrix organizations
Stakeholder management across all organizational levels
Executive-level presentation and communication skills
Large budget allocation management
