Overview:
We are hiring 12 enthusiastic Brand Ambassadors to represent Hero Cosmetics and Batiste during a high-visibility co-branded sampling activation inside Toronto’s Union Station. This engaging campaign will connect with commuters and holiday shoppers, offering samples while sharing key brand messaging in a fun and professional way. Each Brand Ambassador will work every other day during the activation period (3 shifts total), ensuring consistent energy and coverage throughout the week.
Location: Union Station Kiosk – 65 Front St W, Toronto, ON M5J 1E6
Program Dates: November 26 – December 2, 2025
Pay Rate: starting at $22
Backup Rate: $50/day (for first 3 hours on-call; hourly rate applies if brought in)
Employment Type: Short-term contract
Program Dates: November 26 – December 2, 2025
Training Date: Thursday, November 20, 2025 from 3:00 PM – 5:00 PM (In-person at the BMI Office)
Schedule & Hours (between)
Wednesday, Nov 26 – 5:30 AM to 4:30 PM
Thursday, Nov 27 – 6:00 AM to 4:30 PM
Friday, Nov 28 – 9:30 AM to 7:30 PM
Saturday, Nov 29 – 9:30 AM to 7:30 PM
Sunday, Nov 30 – 9:30 AM to 7:30 PM
Monday, Dec 1 – 6:00 AM to 5:00 PM
Key Responsibilities:
Sample Hero Cosmetics and Batiste products to consumers in a high-traffic environment
Deliver key brand messaging clearly, confidently, and enthusiastically
Maintain a clean, organized, and professional sampling area
Manage lineups and station flow during busy commuter periods
Follow event safety, hygiene, and brand guidelines at all times
Report daily sample counts, consumer interactions, and feedback to the Team Lead
Qualifications:
Outgoing, energetic, and confident communicator
Comfortable standing for extended periods in a fast-paced setting
Reliable, punctual, and professional demeanor
Strong interpersonal skills and ability to engage diverse audiences
Previous sampling, event, or promo experience preferred (not required)
Friendly, approachable, and team-oriented attitude
Strong communication and interpersonal skills
Enthusiastic about brand storytelling and consumer engagement
Working Conditions:
The position may involve working outdoors in various weather conditions.
Team Leads will be responsible for driving a rented vehicle to transport products and assets between Wild Card Promo Warehouse (Mississauga, ON) and Union Station. Note: Team Lead may not have access to the vehicle daily and may need to arrange their own transportation to the site.
About Brand Momentum:
Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.Our Commitment:
Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.
