Marketing Services Specialist
Department: Marketing and Product
Reports To: Senior Manager, Marketing Operations
Location: Montreal, QC or Remote
Employment Type: Full-Time
Position Summary
The Marketing Services Specialist plays a key role in delivering strategic, data-driven marketing services to clients, with a focus on digital campaign execution, communications, and revenue growth. This role supports a wide range of marketing initiatives across digital channels, while also contributing to client acquisition, retention, and product communications. The ideal candidate brings a strong understanding of digital marketing tools and techniques, excellent communication skills, and industry knowledge in iGaming, lottery, and forex.
Key Responsibilities
Client Marketing Services
Plan and execute integrated marketing campaigns across web, mobile, SEM, social, email, and display advertising
Manage campaign performance using platforms such as Google Ads, Meta, and third-party networks
Support clients through advertising approval processes on regulated platforms (e.g., Google, Meta)
Identify and recommend new acquisition channels to improve client ROI
Collaborate with client account teams to align marketing strategies with business objectives
Revenue & Performance Focus
Track and analyze campaign performance to drive revenue and optimize marketing spend
Provide actionable insights and recommendations to improve client acquisition and retention
Contribute to upsell strategies and identify opportunities for additional marketing services
Communications & Content
Draft and distribute external communications related to product updates, releases, and service announcements
Collaborate with product and content teams to ensure accurate and timely messaging
Assist in the creation of newsletters, email campaigns, brochures, and sales collateral
Support the development of digital and print marketing materials, including websites and presentations
Event & Conference Support
Coordinate marketing materials and logistics for client-related events and industry conferences
Assist in content creation and promotional strategies for event participation
Ensure consistent brand representation across all event touchpoints
Industry Knowledge & Innovation
Stay current with emerging digital marketing technologies and trends
Continuously upskill in digital marketing tools, platforms, and best practices
Demonstrate and expand knowledge of the iGaming, lottery, and forex industries
Deepen understanding of Income Access products and services to better support client communications
Qualifications & Requirements
Education & Experience
Bachelor’s Degree in Marketing, Communications, or a related field
Minimum of 5 years of experience in digital marketing, preferably in a client-facing or agency role
Technical & Marketing Skills
Strong understanding of digital marketing concepts, strategy, and best practices
Proficient in Google Ads, Display, Analytics, and similar media tools
Solid understanding of App Store Optimization (ASO) techniques
Experience with CRM and marketing platforms such as Salesforce, HubSpot, or similar
Familiarity with HTML, website creation, and SEO techniques
Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Comfortable using internet-based tools and social networking platforms
Soft Skills
Excellent written and verbal communication skills
Strong analytical, research, and customer relationship management abilities
Ability to develop strategic partnerships and demonstrate solid negotiation skills
Highly organized with the ability to manage multiple projects and deadlines