If you are a current Fanshawe College employee, please apply to jobs directly through Workday. Do not apply on the external career page. Working at Fanshawe College Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required. Posting Closing Date: October 28, 2025 Campus Location: London, ON Department: MAC1 Marketing & Digital Experience Employment Group: Support Pay Details: $39.34 Hourly Worker Sub-Type: Regular Time Type: Full time Remote Type: Hybrid Contract End Date: January 22, 2027 Hours of Work per Week: 35 Job Description: Reporting to the Senior Manager of Marketing, the Digital Marketing Analyst works collaboratively with marketing and communications teams to develop and execute digital marketing initiatives to drive online brand awareness, lead generation and digital conversions to meet the college’s annual enrollment growth targets. The incumbent will focus on digital marketing strategy including planning, executing, and analyzing digital marketing campaign tactics such as search engine marketing (SEM), display, programmatic and paid social advertising directly. The incumbent will also be responsible for project management of digital platform integrations, cross platform automation for paid advertising platforms and budget reconciliation for enterprise digital campaigns. Key Responsibilities: Strategy & Implementation Develop and manage paid digital advertising campaigns (Google Ads, Meta, TikTok, LinkedIn, YouTube, etc.) to drive website traffic and achieve KPIs Lead strategy and execution for digital brand and enterprise search campaigns Monitor and optimize campaign performance, applying data insights and industry trends Research emerging digital trends, technologies, and best practices to enhance marketing effectiveness Campaign Testing & Performance Analyze campaign results and translate data into actionable recommendations Conduct A/B testing on ads, creative, and targeting tactics to improve performance Manage conversion tracking, performance reporting, and ROI analysis across platforms Present insights and performance metrics to internal stakeholders Project Management Track and forecast campaign budgets; reconcile monthly billing Coordinate with CRM, web, and content teams using project management tools Oversee dashboards and reports in Looker Studio for KPIs and budget visibility Support college-wide marketing initiatives and events as required (some travel) Other Duties Participate in college events and perform related tasks as assigned Education Post-secondary 4 year degree or equivalent in Marketing or Digital Marketing Experience Minimum 5 years of experience with the following: Strong digital marketing skills, including recent experience with developing paid campaigns via digital advertising platforms Strong organizational and project management skills including the ability to work independently, meet deadlines, coordinate multiple projects in response to changing priorities Excellent written and verbal communication skills, along with the ability to synthesize and translate technical information to non-technical audiences Excellent analytical skills and demonstrated ability to measure, interpret and present reports Digital marketing experience in the higher education sector an asset, but not required The following certifications are preferred, or a willingness to complete - Google Ads certification and Google Analytics certification Educational Credentials While transcripts are not required for the interview, they are mandatory as a condition of employment. Equity, Diversity and Inclusion Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds. Accommodation Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: askhr@fanshawec.ca Land Acknowledgement Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located. We thank all applicants for their interest; however, only those chosen for an interview will be contacted. Find a career you're proud of and unlock your potential in a supportive environment, surrounded by a community of lifelong learners and endless possibilities. Browse the open opportunities at left or use the search and filter features to discover your perfect fit. A place where you belong: Embark on a fulfilling career journey with us! We're more than a job; at Fanshawe College you become part of a community that values your growth. We are dedicated to nurturing your success with exceptional resources, technology, and professional development. Learn more below and find out why a career at Fanshawe should be part of your future. Fanshawe provides: - Competitive compensation - Comprehensive Benefits Package - Defined benefit pension plan - Generous vacation and holiday entitlements - Full-time employees start at a minimum of 3 weeks of vacation per year in addition to our paid college closure from Dec. 25 – Jan. 1 - Prepaid leave/salary deferral plan - Subsidized maternity and parental leave - Family tuition program - Flexible work policy - Employee and Family Assistance Program - Corporate Discounts through CAUBO Professional Development Education is at the heart of the Fanshawe experience for both students and employees. Organizational Development and Learning provides professional development and training opportunities for employees to grow and develop new skills. Fanshawe also offers: Tuition reimbursement and subsidy programs Professional development leave Fanshawelearns LinkedIn Learning Fanshawe College is proud to offer a lifetime retirement pension. Find out more information on the CAAT Pension Plan website: Full-time Job Postings: DBprime Plan Part-time Job Postings: DBplus Plan
