What you’ll do As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations. You will also play a key role in executing the SEO development plan, ensuring proper follow-up and implementation of initiatives. In collaboration with internal teams, you will share your expertise with the eCommerce content team and the Web integration team to promote the adoption of best practices in both technical and content-related SEO. Develop and implement effective SEO strategies to improve organic search rankings. Design AEO/GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms. Conduct comprehensive SEO audits and recommend technical and content improvements. Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc. Perform in-depth keyword research to identify content opportunities and optimize existing pages. Collaborate with web development and content teams to ensure the implementation of SEO best practices. Monitor and analyze market trends and search engine algorithm updates. Produce regular SEO performance reports and provide strategic recommendations. Conduct competitive analysis to stay up to date with industry best practices. Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies. Enhance the SEO strategy and develop a clear action timeline for implementation. What you bring Minimum of 2 to 3 years of professional experience. Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce. Solid understanding of SEO best practices, both technical and content related. Comfortable working with a CMS. Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc. Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines. Positive attitude, strong communication skills, and a collaborative team spirit. High attention to détails. #LI-MM2 About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. . Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.
