The Product Account Executive at DemandLab works directly with the President and COO of the company to ensure all aspects of sales, prospecting, lead engagement, pipeline management, client onboarding, and sales reporting are planned and executed. You will act as a bridge between potential clients and the solutions we offer, helping them unlock the full potential of their marketing technology infrastructure. You will play a pivotal role in our sales team by identifying and nurturing relationships with potential clients, understanding their marketing technology needs, and promoting our services to drive revenue growth. This position requires a strategic thinker with strong communication skills, a deep understanding of the marketing technology industry, and the ability to articulate the value proposition of our innovative solution.
The Product Account Executive will develop and execute a prospecting and sales plan based on business objectives.
Sales Strategy
- Develop and execute strategic sales plans to achieve or exceed sales targets for our product
Meeting Sales Targets:
- To contribute to the company's growth and success, achieve monthly, quarterly, and annual sales targets. This role typically has an annual sales target of $1 million. All sales and pipelines must be tracked in SFDC.
Prospecting and Lead Generation:
- Identify potential clients through research, networking, and market analysis
- Partner with Marketing to follow up on leads
- Develop a pipeline of qualified leads to target for DemandLab solutions
- Initiate and maintain relationships with potential clients, understanding their specific marketing technology challenges and goals
- Effectively communicate our products and solutions to address customer needs and drive adoption
Solution Presentation:
- Collaborate with our marketing technology experts to create customized proposals and presentations that demonstrate the value of our product
- Articulate how our solutions can improve clients' marketing efficiency and effectiveness and bring value to their company
- Conduct product presentations to potential clients, effectively communicating how our solution automates processes, repairs data discrepancies, and delivers actionable insights
Pipeline Management:
- Build and maintain a robust sales pipeline, consistently identifying and qualifying leads through strategic prospecting and relationship-building activities
- Monitor pipeline health and progress, proactively addressing any bottlenecks or issues that may arise to ensure sales objectives are met
- Forecast sales projections accurately based on pipeline analysis, market insights, and historical data
- The annual target pipeline is typically $2.5 million for this role. To be tracked in SFDC
Sales Process Management:
- Manage the entire sales process, from initial contact to closing the deal
- Sales progression is only driven by observable factual evidence
- Keep accurate records of client interactions and sales activities using our CRM system
- Analyze sales data and market trends to identify opportunities for improvement and optimization, continuously refining sales strategies and tactics
- Coordinate with cross-functional teams such as marketing, product development, and customer support to ensure alignment and seamless execution of sales initiatives
Market Knowledge:
- Stay up-to-date with the latest trends and developments in marketing technology, data architecture, and toolchain integration
- Understand our competitive landscape and positioning within the industry
Collaboration:
- Work closely with the client success and marketing teams to coordinate efforts, share insights, and optimize strategies for client engagement
- Collaborate to negotiate and close deals
The Company may require an employee to perform other duties as assigned temporarily.
Requirements
Successful team members in this role must meet the following experience, qualifications, and education criteria
- Experience in business development, prospecting, and sales
- Demonstrable success in technology services and product sales
- Track record of developing and managing multiple opportunities simultaneously
- Proven experience collaborating in the creation of sales materials
- Experience in influencing and communicating offerings to customers and prospects
- Exceptional oral and written communication skills
- Familiar with the following software/tools:
- Salesforce or HubSpot CRM
- Industrious, motivated, resourceful and creative
- Facility in discussing technical matters with a non-technical audience
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements
EDUCATION AND EXPERIENCE
- 2+ years of experience in B2B technology sales (Martech industry preferred)
- 1+ years of Salesforce or CRM experience
- Associate’s degree in business, or a related field, or equivalent experience
Working conditions
- This is a remote position, and you will work from your home office; some travel is required (15-25%)
- Standard business hours are Monday - Friday 8 am-5 pm ET
- Must be able to work at a desk and on a computer for long periods
- Coordinate multiple tasks simultaneously
- Accurately complete detailed forms and reports
Benefits
- Monthly Utility Allowance
- Personal and Professional Development Funding
- Flexible Work Environment
- Work From Home
- Collaborating with senior marketing professionals with years of experience, pushing the envelope
- The freedom to have fun, experiment, explore, and get creative in a supportive environment.
