Description
Mobile and Home
As a Senior Strategy Manager for Mobile and Home, you'll play a pivotal role in shaping TELUS's integrated service strategy, ensuring our mobility, home internet, and entertainment solutions deliver exceptional customer value.
Your role will be the critical link between strategy and execution—leveraging data to uncover opportunities, empowering teams to excel, and driving effective cross-selling of Mobile & Home products.
Join our team and what we'll accomplish together
Program Management and Strategy
Provide clear and concise updates to stakeholders/through regular forums with a holistic view of program strategy and progress
Support with the alignment and distribution of M&H targets across channels
Collaborate on key areas requiring support from operation teams
Develop and implement integrated planning frameworks that clearly outline how channel-level initiatives contribute to overall targets
Sales and Marketing Interlock
Develop and align on targeted coaching and training strategies for high-potential (opportunity) teams inclusive of cross-selling by mobility agents, incentivizing SmartHome Security agents, increasing leads, etc
Set ambitious yet achievable targets reflective of market opportunities, and optimize re-targeting efforts through book-of-business and conversion strategies.
Operational Support and Enablement
Drive performance improvement by identifying underperforming teams, conducting root cause analysis, and implementing retraining strategies in collaboration with Consumer Channels
Collaborate with Reporting and Visualization, as well as Performance, Insights and Forecasting teams to garner insights to drive and ensure prioritization of M&H strategic attach
Reporting and Data Analysis
Consolidate and procure the reporting requirements to be shared with the Reporting and Visualization team to drive increased insights and reporting into opportunity areas
Utilize quartile management reporting to identify and address areas of low conversion, partnering with Channels for remediation strategies.
Qualifications
What you bring
Extensive experience in strategy and program management at a senior level
Solid background in telecommunications, mobile, or home services industries
Demonstrated success in fostering cross-functional collaboration and managing stakeholders effectively
Expertise in channel management and sales operations
Advanced analytical skills with the ability to synthesize and interpret complex data
Proficiency in data visualization and reporting tools to deliver impactful insights
Proven ability to set targets and manage distribution across multiple channels
In-depth knowledge of conversion strategies and book-of-business optimization
Experience in coaching and developing high-potential teams to achieve excellence
Track record of driving performance improvement initiatives and delivering measurable results
Understanding of cross-selling strategies and enhancing customer value
Skilled in designing and implementing effective incentive programs
Ability to identify market opportunities and transform them into actionable strategies
Exceptional written and verbal communication skills, with a talent for crafting compelling presentations
Analytical problem-solving mindset with a focus on innovation and efficiency
