Who We Are
Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.
SFU Beedie Executive Education offers specialized, short-term, demand-driven educational programs tailored to solve real-world organizational challenges. We empower professionals, leaders, and organizations with targeted skills and insights essential for navigating digital innovation, strategic transformation, and emerging technologies. Our agile, collaborative team aligns closely with industry needs, contributing directly to SFU’s goals of community engagement, innovation, and lifelong learning. Our team culture is fast-paced, entrepreneurial, supportive, and dynamic, prioritizing creativity, responsiveness, and high-quality customer experience.
About the Role
Reporting to the Manager, Marketing & Enrollment Strategy, the Marketing Officer drives demand generation and brand storytelling for ExecEd DIAL programs. You will plan and ship campaigns across owned, earned, and paid channels; create high-quality assets; manage our social presence; and keep our website accurate, accessible, and optimized for conversion. You will build segmented email journeys, measure what matters with GA4 and our CRM, and use insights to improve copy, creative, and funnels. You will collaborate with internal and external stakeholders to launch national campaigns, share alumni success stories, and support new program rollouts in areas like digital innovation, AI, and leadership. Success looks like healthy pipelines, higher conversion rates, and consistent, on-brand experiences for prospects, partners, and alumni.
You are a T-shaped marketer who blends crisp writing with design sensibility and analytical rigor. You can brief, build, and publish in WordPress; design in Adobe Creative Cloud; and run paid search and social with smart testing. You bring strong writing skills, visual creativity, and digital campaign experience to amplify our brand and programs. You are proactive, data-savvy, and know how to balance creative experimentation with performance tracking. You enjoy thoughtful storytelling about impact. You bias to action, measure outcomes, and iterate. Experience in higher-ed, B2B marketing, or professional services is an asset.
Full Job Description
Qualifications
Bachelor's degree in Business, Marketing, Communications, Journalism or related field and five years of related professional experience, including experience in developing and implementing marketing and communications plans and budgets or an equivalent combination of education, training and experience.
Excellent knowledge of creative design software tools including Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Excellent knowledge of current social media channels (LinkedIn, Instagram, Facebook, YouTube, etc.), including organic engagement, paid advertising, reporting and tracking tools (GA4, UTMs, Pixels, GTM).
Excellent knowledge of web maintenance and SEO using WordPress (HTML, CSS, and AEM are strong assets).
Ability to develop and execute demand generation campaigns and proficiency in using marketing automation and CRM systems (Salesforce, Pardot).
What We Offer
At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer temporary employees who belong in the Administrative & Professional Staff Association (APSA):
An additional 7% pay in lieu of benefits & 8% vacation pay
Employer paid extended health & dental plans
Professional development funds (minimum contract period of 1 year)
Hybrid-work program for eligible positions
Additional Information
The assignment end date is 12 months from start date.
Please include your cover letter and resume in one attachment.
SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.
We are committed to ensuring that the application and interview process is accessible to all applicants. If you require any assistance or accommodations, please contact pei_reception@sfu.ca.
