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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
We’re building our digital product team and are looking for a Senior Product Manager, Loyalty & Offers in our Toronto office. This role goes beyond traditional product management: we need someone with strong technical acumen who can serve as a bridge between marketing strategy and engineering execution.
As the Senior Product Manager for Loyalty & Offers, you will take a leadership role in defining and executing the loyalty and offers strategy across our mobile app and digital platforms. You’ll partner closely with marketing teams who define loyalty mechanics and promotional strategy, while working hands-on with engineering to bring these experiences to life. From driving technical conversations about the future of our loyalty engine, to shaping how personalized offers are designed, tested, and scaled, you will set the vision, build roadmaps, and deliver best-in-class customer experiences that delight our guests and drive business outcomes.
This role is also a leadership position: you’ll coach, mentor, and guide junior product managers and collaborate with senior leadership to keep product initiatives aligned with strategic goals.
This position is based in our
Toronto, ON office and is in the office
5 days a week.
Roles And Responsibilities
- Define and own the product roadmap for loyalty and offers, aligning with both customer needs and business/marketing objectives
- Act as the product lead: Collaborate closely with engineering to influence architecture decisions, API design, and scalability considerations that align with product goals to support loyalty program growth
- Collaborate with marketing counterparts to translate loyalty & offer strategies into technical requirements and actionable product plans
- Own the development, implementation, and evolution of loyalty-related experiences within the mobile app and web platform
- Leverage data, experimentation, and analytics to optimize engagement, personalization, and offer performance
- Maintain an organized product backlog, prioritize effectively, and drive execution through Agile/Scrum processes
- Build strong relationships with cross-functional stakeholders including Engineering, Marketing, Design, Data Science, and Operations
- Proactively identify technical and business opportunities by conducting market and competitor analysis, customer feedback reviews, and deep-dive analytics
- Lead regular roadmap updates and technical deep-dives with senior leadership
- Foster a culture of collaboration, innovation, and continuous improvement across teams
- You’ll serve as the connective tissue between product strategy and technical implementation — translating guest experience goals into platform capabilities and working with engineering to balance speed, scalability, and maintainability.
Qualifications And Skills
- 5+ years of product management experience, with at least 2 years mentoring/managing junior PMs
- Bachelor’s degree in Computer Science, Engineering, Business, or related field; MBA or advanced degree is a plus
- Demonstrated success leading technical product initiatives, ideally in mobile apps or loyalty/CRM platforms
- “Solid understanding of software development processes and system interactions. Comfortable discussing APIs, release workflows, and integrations at a conceptual level.
- Comfortable partnering with data and engineering teams to interpret analytics from platforms like Databricks or Tableau, with enough technical fluency to query or validate data when needed.
- Experience with personalization, targeting engines, or customer data platforms is a strong plus
- Knowledge of Adobe Customer Journey Analytics or similar marketing technology tools is an asset
- Strong leadership and communication skills with the ability to influence both technical and business stakeholders
- Customer-first mindset with a proven ability to balance technical feasibility, business impact, and guest experience
- Experience in B2C product management, with loyalty or offers expertise preferred
- Demonstrated ability to thrive in a fast-paced environment, managing multiple initiatives and shifting priorities
#TimHortons
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
