BeExtraordinary
At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and
craft beverage company by delivering the perfect brand experience for every
lifestyle and occasion. Through our commitment to excellence, honouring our
roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.
Who We Are
We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.
The Manager of Insight and Innovation is responsible for uncovering and translating consumer and market intelligence into strategic direction for the business. This role leads the design and execution of research programs that explore consumer behavior, brand performance, and emerging trends in the alcohol beverage industry. By partnering with external agencies and internal teams, the manager ensures insights are not only rigorous but also relevant and actionable. They play a key role in shaping brand development through testing propositions, packaging, and health metrics, while also keeping a pulse on evolving market dynamics. With a collaborative mindset, the role bridges departments—ranging from Estates to B2B Sales—to embed consumer understanding across the organization and inform innovation at every level. This is a 12 month contract role.
This teammate will be responsible for -
Lead Consumer Research Initiatives
Oversee segmentation studies and voice-of-the-consumer programs.
Present insights internally and externally to guide strategic decisions.
Collaborate with research agencies to ensure relevance and rigor.
Drive Brand-Centric Research
Conduct packaging and proposition testing for new and existing brands.
Evaluate brand performance and consumer perception.
Translate findings into actionable recommendations for brand teams.
Monitor Alcohol Beverage Market Trends
Leverage external research to identify emerging category dynamics.
Partner with agencies to interpret market signals and consumer shifts.
Connect macro trends to brand and innovation opportunities.
Champion Brand Health Tracking
Measure brand equity and performance across key metrics.
Diagnose drivers of brand strength and areas for improvement.
Deliver insights that inform marketing strategy and investment.
Facilitate Cross-Functional Collaboration
Partner with Estates, B2B Sales, Owned Stores, and Bulk Wine teams.
Lead primary research efforts including email surveys and in-person estate interviews.
Ensure insights are shared and applied across departments
What this teammate will bring -
+5 Years experience and understanding across a breadth of consumer and brand marketing fundamentals
Analytical thinker with ability to simplify complex data into clear insights using tools like Qualtrics and Excel.
Skilled in consumer and brand research, including segmentation, brand health, and packaging testing.
Experienced cross-functional leader, managing teams across Estates, B2B, Owned Stores, and Bulk Wine.
Proven agency manager, leading creative, digital, event, and in-store projects with external partners.
Strong communicator and influencer, aligning stakeholders through clear, data-driven storytelling.
Highly adaptable and proactive, comfortable with evolving priorities and occasional evening/weekend work.
We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.
Accommodation:
Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email people.culture@andrewpeller.com
Equal Opportunity Employment:
At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.
