WHO WE ARE
Opened in 1914 and welcoming over 1.3 million visitors annually, the Royal
Ontario Museum (ROM) is Canada's most-visited museum, ranking among the top 10
cultural institutions in North America. At ROM, we are dedicated to building and
sharing global collections, sharing knowledge, inspiring learning, and fostering
community engagement. As a globally recognized field research institute, ROM
houses an impressive collection of over 18 million artworks, cultural objects,
and natural history specimens, showcased in over 40 galleries and exhibition
spaces. We are committed to creating a space where art, culture, and nature
intersect, connecting people and communities to the past, present and shared
future.
As we continue to work toward our goals to transform and evolve as one of the
world’s foremost 21st-century museums, we seek passionate and dynamic team
members who embody our mission and values.
WHO WE NEED
Working under the direction of the Manager Tourism & Promotions, the Group Sales
Coordinator performs all duties related to group sales to ensure financial
targets are met and appropriate client satisfaction levels are achieved. The
incumbent actively promotes and sells museum visits to the group market,
including Tour Operators, out-of-province school groups, performance groups,
conferences, corporations, associations, social groups, birthday parties,
academic and religious institutions, and community organizations. Duties include
upselling (i.e., exhibitions, tours, team building products and other group
visit enhancements), customer service and stewarding group client relationships,
billing, coordinating group visits, financial reporting, assisting with
advertising to the group market, prospecting new clients, sales presentations,
and active sales outreach.
This is an ideal opportunity for a sales and service-oriented professional who
thrives in a fast-paced environment. This is an ideal opportunity for a
motivated sales professional who excels at building strong client relationships
and achieving measurable results. The successful candidate will bring enthusiasm
for prospecting new business, delivering compelling sales presentations, and
meeting or exceeding revenue targets while providing outstanding service.
Attention to detail, strong organizational skills, and a passion for creating
memorable, inclusive experiences will ensure every group visit reflects ROM’s
commitment to hospitality and excellence.
HOW YOU WILL MAKE AN IMPACT
- Coordinates all aspects of group sales operations, including selling visits,
upselling exhibitions and add-on experiences, tailoring packages to client
needs, handling inquiries, coordinating bookings, processing payments, and
following up to ensure client satisfaction.
- Drives revenue growth through proactive sales outreach, identifying and
pursuing new business, conducting sales presentations, cultivating
relationships with key accounts, and maintaining regular contact with
existing clients to meet and exceed financial targets
- Collaborates with internal teams to deliver seamless group experiences,
coordinating greetings, tours, team-building programs, dining, and retail
components.
- Prepares and maintains accurate sales and financial reports, including
weekly/monthly performance summaries and general ledger reconciliations.
- Contributes to the development and refinement of group sales products,
packages, and visit protocols to ensure market appeal and a consistently
high-quality guest experience.
- Supports marketing initiatives by assisting with group advertising campaigns
and creating effective sales and promotional materials.
WHAT YOU BRING
- Post-secondary education in hospitality, tourism, business administration, or
a related field, or equivalent experience.
- Minimum three (3) years of sales experience, preferably in a cultural or
tourism-related institution.
- Demonstrated ability and proven past performance to meet sales goals and
tailor creative offerings to meet client needs.
- Strong organizational and multitasking skills with proven ability to manage
competing priorities and deadlines.
- Excellent communication and interpersonal skills, with a customer-centric
approach and ability to maintain professionalism under pressure.
- Experience with cold calling, prospecting, sales presentations, and
relationship building to meet financial targets.
- Proficiency with Microsoft Office and experience with ticketing, CRM, or
point-of-sale systems (e.g., VivaTickets BOS, or similar).
- Strong attention to detail, accuracy in handling financial transactions, and
commitment to data integrity.
- Ability to work independently and collaboratively as part of a
cross-functional team.
- Flexibility to work occasional weekends, holidays, or evenings as required
for group visits and events.
WHAT WE OFFER
- Comprehensive benefits coverage: For permanent and full-time contract
positions (conditions apply), enjoy 100 percent premium-free benefits for
individuals and families, a health spending account, flexible working options
(varies by position), and an Employee Assistance Program.
- Worry-free retirement savings: With our pension plan, you benefit from an
employer-matched Defined Benefit contribution plan, which provides
predictable lifetime retirement income, survivor benefits, and early
retirement options without the stress of investment decisions.
- Support for new parents: Enjoy a parental leave top-up to 95 percent of your
salary for 17 weeks, helping you balance work and family life.
- Perks: Free ROM membership for permanent full-time and part-time staff, plus
discounts to over 200 attractions through Attractions Ontario.
- And more!
SALARY & TERMS OF EMPLOYMENT
- START DATE: ASAP
- OPEN DATE: November 12, 2025
- CLOSE DATE: Open Until Filled
- STATUS: Full-time Contract
- EMPLOYEE GROUP: OPSEU Local 543
- SALARY: $62,828 - $71,803
- SCHEDULE: Up to 35 hours weekly
- PROBATIONARY PERIOD: Six (6) months
- LOCATION (onsite): Toronto, ON
WHAT TO EXPECT IN OUR INTERVIEW PROCESS
- Initial conversation: A 30-minute virtual conversation** with a Recruiter to
discuss your interest in the role and ROM and how you can make an impact.
- First interview: A 1-hour in-person or virtual interview with the Hiring
Manager and a member of the HR team. This in-depth interview will focus on
your skills and how they align with the team's and ROM's needs.
- Second interview: A 1-hour in-person meeting with the Hiring Manager and
relevant team members. You may be asked to present a pre-assigned case study
and discuss scenarios relevant to your role. Depending on the position, you
might also be given a tour of ROM and receive a preview of your
responsibilities and interactions.
- Third Interview: a final interview with key stakeholders.
The above-listed process may change or vary based on the nature and scope of the
position.
All virtual conversations and interviews will be conducted via Microsoft Teams
and may be recorded.
WHY PEOPLE CHOOSE ROM
- Cultural engagement: Daily interactions with Toronto's diverse culture and
international visitors offer insights into social and cultural trends. We
champion inclusive community programs and connections through diverse
experiences.
- Continuous learning: At ROM, expertise and continuous skill development are
paramount. Our culture of curiosity and open-mindedness fosters growth beyond
traditional career paths.
- Passion & fulfillment: Our work in preserving and curating cultural
narratives brings deep satisfaction. We are passionate about the arts, global
history, cultural diversity, and leveraging digital technologies to enhance
accessibility.
- Team & culture: ROM promotes a positive workplace with collaborative,
supportive teams that encourage creativity and innovation. We value new ideas
and collective problem-solving.
- Academic collaboration: We are committed to education, partnering with
universities and providing student resources, underscoring our dedication to
research and accessibility.
If you’re excited about this role, even if your experience differs from the
specific requirements, we encourage you to apply. We’re keen to meet candidates
who can contribute their talents to our goals, and will consider an equivalent
combination of knowledge, skills, education, and experience.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, & ACCESSIBILITY
At ROM, we embrace diversity in our exhibits, communities, and teams. We
encourage applications from racialized persons, Indigenous Peoples, persons with
disabilities, 2SLGBTQI+ individuals, and those who can further diversify our
ideas. We are committed to equitable employment opportunities and a workplace
free from discrimination and harassment.
We welcome and accommodate candidates with disabilities throughout the selection
process. Please contact us at careers@rom.on.ca for assistance.
APPLY NOW
[https://royalontariomuseum.applytojob.com/apply/DsaxZ8hn1w/Group-Sales-Coordinator-6month-Contract]
Apply today and help us create a collaborative, diverse, inclusive, and
equitable space where creativity and learning flourish.
Only candidates selected for an interview will be contacted. Please note that
all candidates receiving a verbal job offer will be subject to a background
check. This includes a criminal background check and verification of
professional references, and other checks depending on the role.
