Company Overview
Rocscience is a global leader in geotechnical and geoenvironmental engineering software solutions. With over 35 years of expertise, we develop innovative, user-friendly tools that enable engineers and researchers to analyze and design safe, efficient, and sustainable structures. Our cutting-edge software suite supports professionals working in rock, soil, and ground engineering worldwide. At Rocscience, we foster a collaborative and forward-thinking environment where cutting-edge technology meets practical engineering challenges, and we are committed to continuous innovation and customer success.
Role and Team Overview
You will join our marketing team as a Marketing Specialist focused on driving brand awareness, lead generation, and customer engagement through multi-channel campaigns. Working closely with product, sales, and creative teams, this role will execute strategic marketing initiatives that align with our business goals. You will have the autonomy to contribute ideas and the support of a collaborative team committed to excellence.
Key Responsibilities
Develop and execute integrated marketing campaigns across social media, email marketing, content marketing, and digital channels tailored for B2B software audiences.
Manage social media accounts to build brand visibility and engage with target communities, with a strategic approach to platforms like LinkedIn, Meta, YouTube and industry forums.
Plan, create, and optimize email marketing campaigns using tools such as Pardot to nurture leads and support sales pipelines.
Collaborate with cross-functional teams including product, sales, and creative to align messaging, support product launches, and produce sales enablement materials.
Support content development including blogs, case studies, whitepapers, newsletters, webinars, and event promotion to drive customer education and lead nurturing.
Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
Analyze marketing campaign performance metrics (lead generation, conversion rates, ROI) and generate actionable insights for continuous improvement.
Manage marketing assets and CRM databases to maintain organized, up-to-date collateral and customer communications.
Implement CRM and marketing automation strategies to enhance customer acquisition, retention, and lifecycle marketing efforts.
Qualifications and Skills
3-4 years of marketing experience, preferably in B2B software or technology marketing.
Proficient in social media marketing and email campaign management using platforms like LinkedIn and Pardot.
Strong written and verbal communication skills with a flair for clear, engaging content tailored to technical audiences.
Analytical mindset with experience in data-driven decision-making and campaign performance tracking.
Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
Degree in Marketing, Communications, Business, or a related field is a must.
Must be legally authorized to work in Canada on a long-term basis.
